We're pleased to share with you some images of Mobile World Congress taken on our busy opening day, 14 February. If you weren't able to join us this year, or simply want a peek to see what this event is all about, enjoy these never-before-seen views of mobile's greatest event of the year.
Plaça Espanya
The Avenue
Exhibition Hall 1
Conference Sessions
App Planet
Exhibition Hall 8
The GSMA Media Centre
Entering Mobile World Congress from Plaça Espanya:
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Mobile World Congress attendees enter the venue, Fira de Barcelona, from the gorgeous Plaça Espanya. Attendees who scan a barcode on their mobile device can "Fast Track" their way inside. (And if it seems crowded, don't worry - there are other ways and places to enter).
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Looking Down The Avenue:
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We close off a public street between the exhibition halls in order to accommodate our 60,000 attendees, additional exhibition stands and hospitality suites. With the two tall towers behind you and the National Palace in Montjuïc ahead of you, walking into the venue is truly a sight to behold. You can even catch up on the day's news by watching
Mobile World Live TV as you make your way.
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Exhibition Hall 1:
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More than 1,400
exhibitors showcase their products and services at MWC each year. The first hall you come to when entering the venue is Hall 1, the spot where first-time visitors truly begin to grasp the scale and reach of Mobile World Congress.
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Conference Sessions
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Some of the world's most influential
visionaries and CEOs speak at Mobile World Congress each year. In 2011 we featured keynote speakers from industry leaders such as AT&T, China Mobile, Telecom Italia and Vodafone, and from consumer brands Google, Microsoft and Twitter. This image was taken while Steve Ballmer, CEO of Microsoft, was speaking to thousands throughout the show and around the world, via
Mobile World Live.
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App Planet: The Centre of the Apps Universe
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Once again,
App Planet is filled with buzz, innovation and lots of app developers. This image shows the large exhibition portion of App Planet, which in 2011 also featured App Developer Conferences, an App Lounge, the App Garage and the Forum Series.
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Exhibition Hall 8
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After you've looped around the venue you finish up at Hall 8. As you watch the massive crowds and exhibition stands, it's difficult to remember that these are temporary stands constructed just for Mobile World Congress - it feels like you're in a shopping mall!
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The GSMA Media Centre
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A part of the event that few get to see is the GSMA Media Centre. From this location in Hall 2, more than 2,400 members of the worldwide press gather to write articles, news stories and blogs about Mobile World Congress. This image is shot in the Press Communications Room, just one place where the media do their work. Companies hold press meetings and press conferences here as well. Our 2011 show was again a paperless 'Green Media Centre' as part of our MWC Green Initiatives programme.
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