Mobile World Congress 2014 Showcased What’s Next
This year’s industry-defining event, Mobile World Congress, was once again hosted in the Mobile World Capital Barcelona, at two world-class venues, Fira Gran Via and Fira Montjuïc.
More than 85,000 attendees from over 200 countries were treated to a wealth of learning and networking opportunities; product showcases and announcements; inspiration and innovation, including:
An exciting lineup of inspiring speakers from mobile operators, consumer brands, organisations, and industries touched by the mobile market including advertising, health, entertainment and education presented at more than 40 conference sessions at MWC. Keynote speakers included:
- Bob Sell, Group Chief Executive, Communication, Media and Technology, Accenture
- Michel Combes, CEO, Alcatel-Lucent
- Daniel Hajj, CEO, América Móvil
- Jon Matonis, Executive Director & Board Member, Bitcoin Foundation
- John Chambers, Chairman & CEO, Cisco
- Michael Corbat, CEO, Citigroup
- Laetitia Gazel Anthoine, CEO and Founder, Connecthings
- Timotheus Höttges, Chief Executive Officer, Deutsche Telekom AG
- Ana Maria Llopis, Non-Executive Chairwoman, DIA Group
- Joseph Tucci, Chairman & CEO, EMC Corporation
- Ahmad Abdulkarim Julfar, CEO, Etisalat Group
- Mark Zuckerberg, Founder & CEO, Facebook
- Stephen T. Odell, President of Europe, Middle East and Africa, Ford Motor Company
- Anne Bouverot, Director General, GSMA
- Virginia M. Rometty, Chairman, President & CEO, IBM
- Ajit Joshi, CEO, Infiniti Retail
- Michael Abbott, CEO, Isis
- Jahangir Mohammed, Founder & CEO, Jasper Wireless
- Sirgoo Lee, Co-CEO, Kakao Corp.
- Tadashi Onodera, Chairman, KDDI
- John Hering, Co-Founder & CEO, Lookout
- Hans-Holger Albrecht, President & CEO, Millicom
- Kaoru Kato, President & CEO, NTT Docomo
- Lance Howarth, CEO, Raspberry Pi Foundation
- Rich Riley, CEO, Shazam Entertainment
- Chua Sock Koong, Group CEO, SingTel
- Jinwoo So, President & CEO, SK Planet
- Michelle Gallen, CEO, Shhmooze
- Mats Granryd, President & CEO, Tele2 Group
- Jon Fredrik Baksaas, President & CEO, Telenor Group, & Chairman, GSMA
- Robert Bakish, President & CEO, Viacom International Media Networks
- Jo Lunder, CEO, VimpelCom
- Pat Gelsinger, CEO, VMware
- Jan Koum, Co-founder & CEO, WhatsApp
The GSMA also hosted the GSMA Seminar programme, educating attendees on industry initiatives such as Connected Living, Digital Commerce, Mobile Money for the Unbanked, mEducation, mHealth, Privacy, Smart Cities, and Spectrum.
The World’s Largest Mobile Industry Exhibition
More than 1,800 companies showcased their organisations through exhibition stands and hospitality space across nine halls and outdoor spaces at Fira Gran Via and Fira Montjuïc. Visiting the exhibition halls provided glimpses of exciting new phones, tablets, wearables, back-end solutions, technologies, applications, accessories, and more.
Between the GSMA Pavilion in the GSMA Connected City, and several initiatives pavilions, the GSMA highlighted important initiatives benefiting the industry, including Mobile Apps, Mobile Cloud, NFC & Mobile Money and Green Technology. More than 32 countries and territories from around the world showcased innovative companies and ideas from their citizens.
Featured Programmes in the Theatre District
This year, attendees visited the Hall 8.0 Theatre District to participate more than 30 partner-led programmes including Partner Events, App Developer Conferences, Forum Series and Power Hour sessions. These programmes were open to all Congress attendees, and were widely attended. We’d like to extend our thanks to our Featured Programmes partners for providing engaging information and experiences to our attendees.
The NFC Experience
This year attendees were treated to an expanded NFC Experience, a collection of SIM-based NFC service offerings for attendees. NFC ‘Tap-n-Go’ Points were placed throughout the venue to provide event information, NFC downloads and Mobile World Live TV. NFC services were also showcased in the GSMA Event App, where using just their handset, attendees could access the event through a virtual badge, pay for their meals at the venue, and share contact details. Supporting Sponsor Incipio provided free Cashwrap NFC-enabled cases for iPhone users, allowing them to take part and experience NFC connectivity.
Mobile World Live TV
Our award-winning Mobile World Live team were once again on hand to keep our attendees up-to-date on the latest news from MWC in the Mobile World Live Daily and broadcasting live from the event on Mobile World Live TV. The team broadcast two Mobile World Live Keynote presentations to audiences around the world, featuring Mark Zuckerberg, Founder & CEO, Facebook, and Virginia M. Rometty, Chairman, President & CEO, IBM. These two presentations are archived and available to watch anytime, by clicking here.
Video highlights and mobile industry news are available year-round at Mobile World Live, so visit today!
Highlighting the Best of the Industry
Mobile World Congress hosted the 19th annual Global Mobile Awards, which recognised 32 outstanding offerings in a number of categories, covering topics from apps and entertainment to devices and innovation. For a full winner list, please click here. Our host this year was the very funny British actor, writer, presenter and comedian, James Corden.
Outstanding Networking Opportunities
A key component of Mobile World Congress 2014 was networking with fellow attendees and mobile leaders, both before the show, via My MWC and at Congress itself, in the many networking areas throughout the venue. Attendees also enjoyed a Tuesday evening networking event in our eight Networking Gardens.
New Initiatives at Fira Gran Via
The GSMA worked to bring several new initiatives and enhancements to our 2014 event.
We partnered with Fitbit to bring the Fitbit Challenge to MWC. Attendees could purchase a discounted Fitbit Flex to track their steps. Given the size of Fira Gran Via, we saw some impressive step counts during the four event days! Prizes were given to the highest step totals, which took the sting out of having sore feet.
IBM sponsored a Graffiti Wall on the walkway between halls 7 and 8, where Barcelona-based illustrator, designer and fine artist Philip Stanton and his team created a large mural that encapsulated #MWC14. Attendees were able to contribute their own images from the show via Instagram, and some became part of the finished mural.
The GSMA has endeavoured to be more green for several years, through reducing waste in printed materials, encouraging the re-use and recycling of materials at the venue, utilising digital signage and electronic tools. This year, just prior to the event, the GSMA announced that we were committed to making Mobile World Congress the world’s largest certified Carbon Neutral event. Upon certification, Mobile World Congress will be largest tradeshow in the world certified as carbon neutral under the PAS 2060 international standard.
Events at Fira Montjuïc
Not only did we have our largest-ever number of attendees and exhibitors, MWC grew to a second venue. We were pleased to once again host events at Fira Montjuïc, which hosted the event from 2006 to 2012. Three exciting programmes were held at this beautiful venue.
mPowered Industries, a new programme launched in 2014, comprised a range of vertical industry conferences and exhibits and is led by well-known and highly regarded domain leaders in the health, online travel, media & advertising, and broadcast verticals. The event opened with a keynote programme featuring speakers from the BBC, Walmart, Marriott, the World Health Organisation (WHO) and more.
WIP and GSMA joined forces to bring a Devcon and Hackathon to Mobile World Congress. Over three days, attendees experienced an overnight hackathon, with additional training seminars and extra sessions hosted by community partners. Hall M5 at Fira Montjuïc was truly abuzz with excitement.
Mobile World Capital Barcelona hosted a programme at Montjuic called 4 Years From Now (4YFN), which was focused on mobile entrepreneurship and innovation. 4YFN provided start-ups and interested business owners with a hands-on experience to help them move their businesses to the next level.
This year marked a first for MWC – we held a special programme for children of attendees to introduce them to technology. Located outside Hall 8.1, the mYouth Camp entertained and educated kids aged eight to 14 from around the globe. The Camp offered experiences including designing a project and seeing it come to life with 3-D printing, learning how to mix music like a DJ, and getting a glimpse of the tech on display at the world’s largest mobile industry event.
See You Next Year!
Mark your calendars now to join us 2-5 March 2015, for Mobile World Congress 2015 in Barcelona, Spain. More information will be available in the coming months, and the full 2015 site will launch later this year.
If you have any comments about our 2014 event, or suggestions for 2015, please contact us.
Thanks for joining us!
The GSMA Mobile World Congress team