Augmented Reality Experience at GSMA Mobile World Congress

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Take a journey into Mobile World Congress 2012. Explore Augmented Reality through one of this year's featured experiences.



3600 Explore

Explore MWC through an interactive 3600 World:





HOW?


In this experience you can walk around the MWC venue and choose which area of the event to discover.





  1. Use QR code above or visit http://www.mobileworldcongress.com/AR
  2. Download junaio app
  3. Once you are in the app, click on button under download that reads “EXPLORE
  4. Scroll down the instructions until you reach the bottom button and click “EXPLORE THE CONGRESS IN 3600


What Will I See?


The experience begins at MWC on The Avenue and by moving your mobile device around, you will see five different icons to explore through to learn more about MWC.

3D Print Ad

Interact with the MWC print ad and make it come to life in 3D:



1

HOW?


In this experience you have two options to interact with the print ad.


OPTION 1

3



  1. Use QR code above or visit http://www.mobileworldcongress.com/AR
  2. Download junaio app
  3. Once you are in the app, click on button under download that reads “INTERACT WITH 3D AD
  4. Scroll down the instructions until you reach the bottom button and click “INTERACT WITH THE PRINT AD IN 3D”
  5. Aim your device at the print ad and watch the ad come to life in 3D


OPTION 2 (if you do not have the MWC print ad)

  1. Use QR code or visit http://www.mobileworldcongress.com/AR
  2. Download junaio app.
  3. Once you are in the app, click on button under download that reads “INTERACT WITH 3D AD
  4. Scroll down the instructions until you reach the bottom button and click “INTERACT WITH THE PRINT AD IN 3D
  5. Press the DETECT button on the app (right side of screen) and then aim the phone at any object


*NOTE: The detect feature requires a few moments of load time. Use a Wifi connection for the fastest experience.



What Will I See?


In both options, the print ad will begin to "come alive in 3D" and will display 5 different icons for you to explore MWC.



Augmented Reality at MWC 2012

To further explore Augmented Reality at MWC 2012, please visit www.mobileworldcongress.com/AR on your mobile device.





MWC 2012 AR Experience provided by Junaio and Tab Worldmedia.


About TAB Worldmedia:
Full Service Mobile Augmented Reality Agency TAB Worldmedia helps premium brands realize their mobile augmented reality strategy on the highest innovative level. As a fully independent and private agency we create and produce interactive augmented reality content to all public AR enabled mobile browsers and apps. www.tabworldmedia.com.


About junaio:
junaio® is the most advanced mobile augmented reality browser, a mobile companion and instant source of information about places, events or bargains. What’s on at the movies, where is the nearest cash dispenser, taxi stand or subway station? The best steak in town, or the hottest show? Finding your way inside exhibitions, getting added information on products, ads or news articles. This and more at your finger tips with junaio®, your mobile companion. www.junaio.com.