The CMO Forum at the Mobile World Congress

In partnership with:



Facilitated by:

Monday, 11 February 2008

The GSMA, in partnership with OgilvyOne Worldwide, will present the CMO Forum at the 2008 Mobile World Congress. Bringing together the leaders of the mobile marketing/advertising industry, this is the key event that focuses on the challenges of increasing the use of the mobile "channel" for advertising and marketing purposes. The event will include keynote speeches, panel discussions, networking, and information exchange.

Topics for the event include:

• The role of mobile marketing in the advertising space
• How to make mobile marketing and advertising grow
• Relationship marketing and the mobile space
• Business models and market opportunities

Open to those that drive the marketing strategies of their companies, the CMO Forum is a unique forum designed to facilitate discussions between Chief Marketing Officers and senior-level marketing leaders across the diverse network of companies now included in the mobile value chain.