Unbiased, Real and Raw: Developer Insight and Opportunity
In their 3rd year of sponsoring App Planet, developerprogram.com brings you another day of sessions that are unbiased, real and raw. This year developerprogram.com will be joined by Application Developers Alliance and App Quality Alliance, to offer sessions focusing on upcoming trends, how to leverage tools available, and the demand by consumers and enterprises on quality applications.
If you are an application developer (any platform) for consumers, enterprises, or gaming, join us for insight on overcoming obstacles and industry barriers, making the most of the tools available, and creating opportunity.
developerprogram.com: www.developerprogram.com helps companies care for developers. Their developer portal infrastructure and support and marketing teams help fuel developers with everything they need to be both technically and business successful.
Application Developers Alliance: www.appdevelopersalliance.org is an industry association dedicated to meeting the unique needs of developers as creators, innovators, and entrepreneurs. Alliance membership includes more than 20,000 individual developers and 100 companies.
AQuA (App Quality Alliance): www.appqualityalliance.org is a non-profit association – run and funded by AT&T, LG, Motorola, Nokia, Oracle, Orange, Samsung and Sony Mobile – helping developers further-improve the quality of mobile apps and gain recognition as a result.
Agenda:
| Registration and Morning Coffee | |
| Opening Session Welcome to the “Unbiased, Real and Raw: Developer Insight and Opportunity” program, which is brought to you by three industry leaders (developerprogram.com, Application Developers Alliance and App Quality Alliance). Learn how these organizations can help you identify opportunities and make great apps. |
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| Industry State and Trends Take an in-depth look at the state of the app industry. We’ll answer questions like: What are users looking for? What are the trends in the industry? What technologies are positioned to grow this year? Learn about the app industry from experts with data-driven answers. |
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| New Tools for Developers Emerging technologies and connected devices have opened up a new world of opportunity for developers. Hear from cutting-edge companies about what these new tools offer to developers, and the endless possibilities at hand. |
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| Networking Break #1 | |
| So What if my App Doesn’t Work Perfectly Every Time?* Establishing best practices, guidelines and criteria for developing applications is essential for the app economy to improve. Learn what it takes to build a beautiful, quality app and apply these practices to your own work. |
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| Lunch | |
| The New Face of Developers The image of an app developer is changing. Whether working individually, in very small firms, or for global companies, most developers are working to overcome the same challenges to deliver quality apps. |
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| A Year in Review* The Application Developers Alliance and App Quality Alliance work to better the industry as a whole. These two industry leaders will speak about their activities over the past year, and the work they’ve done to benefit the ecosystem. |
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| Closing Remarks |
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| Raffle/Giveaway* | |
| * Indicates giveaway in that session | |
| developerprogram.com ADC speakers |
| Kenneth Plunk, CEO, developerprogram.com |
| Steve Glagow, EVP Sales & Marketing, developerprogram.com |
| Jake Ward, Senior VP, Application Developers Alliance |
| Martin Wrigley, Executive Director, AQuA |
| Nina Sodhi, CEO, Blu Trumpet |
| Ragnar Kruse, CEO, Smaato |
| Michael Vakulenko, Strategy Director, VisionMobile |
| Michael Ludden, Head of Technical Marketing, Samsung Developers |
| Mike Downey, Vice President of Mobile Solutions at OpenX |
| Jochen Moelle, Strategic Platform Marketing, Eastman Kodak Company |
| Ollie Clamp, Director, Global Monetisation Solutions, EMEA (Millennial Media) |
| Kenny Mathers, Head of Developer Programs and Monetization, Nokia |
| Magnus Jern, CEO & Founder, Golden Gekko |
| Alex Donn, Senior Marketing Manager, Device Operations & Developer Services, AT&T |
| Geoff Hollingworth, Head of IP Services Strategy North America, Ericsson |
| Scott Apeland, Director, Developer Network, Intel |
| Jon Atkinson, Senior Program Manager, VMC Game Labs |
| Emil Bengtsson, Senior Project Manager Developer Support, Sony Mobile Communications |












