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- Mobile Explorers Club
Date: Monday, 02 March 2015
Time: 09:00 – 17:30
Location: Fira Gran Via, Hall 2, CC2 Auditorium
Recommended Audiences: Anyone who wants to engage with travellers via mobile. Hotels, restaurants, airlines, tours and activity providers, trip guides, analytics providers, OTAs, tour operators, car hire and business travel providers.
Attendance at the Eyefortravel Conference requires an additional fee. Click here to learn more about registration fees and register for the programme.
Video from EyeforTravel@MWC 2014: How Thomas Cook uses mobile & social data to develop their app
How mobile, data, and innovation will dictate which travel companies grow
Why you need to attend: It’s a perfect wave of change, data analytics and mobile, two disruptive but highly effective ways of selling and servicing travel have joined together to force you to change the way you run your business. The bill board website is dead. If you can’t provide contextualised mobile messages to your customers you will lose them. Not since the growth of OTA’s and web friendly low cost airlines has the need for you to set a new strategy been so great.
What we are providing: A one-day strategic conference, led by 16 board level travel industry executives (plus 3 free days at the awesome Mobile World Congress) that will give you the most timely and cost effective opportunity to truly be inspired by the opportunities and understand the threats that mobile and analytics are going to throw your way.
Attend and you will understand how to join the fastest growing travel companies in our industry. Organisations that have used data analytics and mobile to understand their customers’ needs and the services they want to buy. Pre booking, pre trip, on trip and post trip, you and your competitors now have the ability to serve the consumer throughout their journey… let the battle for the customer begin!
10:00 SESSION 1: GET THE INSIDE INFORMATION ON HOW OTA’S, TOUR OPERATORS AND INTERMEDIARIES ARE EXPLOITING ANALYTICS AND MOBILE TO GROW
- The operational efficiencies – Mobile has made the business of travelling easier. Intermediaries can streamline customer services and still provide excellent service to their customers.
- The business opportunities – As the industry’s most focused marketing organisations, intermediaries have been fast to invest in mobile and data. Companies such as Priceline’s Booking.com have seen some incredible growth. Can the industry become seen as a trusted adviser and increase the services they offer?
- The threats- Can travel suppliers use the mobile to build a relationship with the traveller that is so good they bypass the intermediary? Will device providers or search engines use the growth of mobile and consumer buying behaviour to get into this lucrative sector? What is the role of retail in a mobile world?
- The future – Is Priceline’s recent investment in Top table an indication that this section of the industry will soon be using mobile and personalisation to distribute the on-trip travel products such as tours and activities or restaurants?
Leave this session empowered with the knowledge of how the top mobile innovators in the industry are growing and if you are a supplier how you can work with them
- Javier Pérez-Tenessa de Blaock, CEO and co-founder, eDreams Odigeo Group*
- Mittu Sridhara, CTO, TUI
- Gary Morrison, Senior Vice President of Retail, Expedia Worldwide
- Marco Ryan, CMO, Thomas Cook
11:45 SESSION 2: HOW MOBILE AND DATA WILL CHANGE HOW HOTELS, RESORTS AND ACCOMMODATION PROVIDERS WORK
- The operational efficiencies – from making your loyalty program more personalised (and therefore rewarding) to driving cost savings by reducing the demand for the check-in desk to location enabled hotel bookings. Combining mobile and data analytics can save hotel millions. Where should you prioritise your spend?
- The business opportunities – How much the hospitality sector can influence the spend of their guests is a key to assessing how large the mobile and data enabled business opportunity is for hotels. Tech savvy hotels casinos influence the spend of guests in their properties with clever location based technology and mobile communication. Can hotels become mobile concierges and do this for a whole destination?
- The threats- The growth of mobile bookings has taken a valuable chunk of last minute hotel bookings from the hotel and placed it right into the hands of mobile and location savvy online travel agencies…. Who charge a fee! Can hotels do the same?
- The future – Ontrip spend is a unstructured goldmine for anyone that can gain the trust and so the year of the consumer. Tours and activities and restaurants are already sold by concierges… can this income go straight to the property?
The brand’s mobile web and mobile app experiences have to be visually rich, offer super-fast navigation and seamless booking. Mobile has become a personalised channel in which travel companies can create a truly memorable experience for their users… easy to say but how do you do it?
- Alex Alt, President and General Manager, Sabre Hospitality Solutions and Officer, Sabre Corporation
- Fernando Vives, Senior Vice President Commercial Strategy & Pricing, NH Hotels
- Michael Levie, COO, Citizen M Hotels
13:00 Networking Lunch (please note due to lack of space at MWC we cannot provide lunch. Eateries are close by the conference room.
14:30 SESSION 3: UNDERSTAND THE IMPACT OF ANALYTICS AND MOBILE FOR AIRLINES, AIRPORTS, TRAINS AND TRANSPORT SUPPLIERS
- The operational efficiencies – from beacons to mobile tickets and boarding passes to driving up passenger retail to making sure delays are reduced .. mobile is improving transport providers operational efficiency massively. How does mobile behaviour across differ between countries and regions and how much international transport providers account for this?
- The business opportunities – Transport providers have superb access to millions of potential customers as they travel. The mobile should allow a personalised conversation that will grow trust and increase opportunities to provide more services and products. How can transport providers use data and to drive more varied ancillary revenues. Finally can transport providers inspire people to travel more via mobile?
- The threats – The growth of Mobile bookings is hindering complex bookings and the ancillary revenues they drive in their tracks. The lack of advertising space on a mobile screen also means that airlines now have a fight maintaining their position as a great advertising platform for travel products lower in the online buying process. What steps can you take to ensure these valuable revenues are protected?
- The future – Consumer’s booking via their mobile played a role in finally changing the incredibly successful Ryanair website… What else will it deliver?
How transport providers embrace mobile technology to apply analytics and innovate in the next few years will have huge impacts on their value. Attend this session to hear how you can maintain your profitability.
- Kenny Jacobs, CMO, RyanAir
- Marion Bauer, E&M Commerce Director, Vueling
- Chris Annetts, Commercial Passenger Services Director, Heathrow Airport
- Scheherazade Zaki-Chevallet, CMO, Thalys
- Khawla Salem Nasser Ali Albadi, Head of IT Innovation & Exploitation, Information Technology, Etihad Airways
16:00 SESSION 4: MOBILE AND DATA USE BY THE EXPERTS IN TRAVEL – PEER2PEER, META SEARCH AND THE MASSIVE MEDIA PLAYERS
After years of ignoring Air BnB, finally the hotel industry sees it as a threat…. Companies such as Skyscanner return annual reports most far bigger travel companies would kill for….. Booking.com is reported as being one of Google’s biggest customers, but ask any senior travel exec what threatens their bottom line, and they say Google….. What has AirBnB, Google and Skycaner got in common? A grasp on data that is ahead of the curve and an ability to move fast and innovate in mobile. Learn from three senior experts about where they see the opportunities, threats and curve balls are in the travel space.
- Mark Logan, COO, Skyscanner
- Toon Bouten,CEO, TOMORROW FOCUS AG (owners of HolidayCheck, Huffingtonpost.de, Zoover, Ecotour, Mietwagencheck, Tjingo and more)
- Lee McCabe, Head of Travel, Facebook
- Mike Curtis, CTO, Airbnb
5:30 Conference ends – Either fly to Berlin for ITB or relax in beautiful Barcelona and enjoy 3 more days at the awesome Mobile World Congress.
+44 (0)207 375 7557
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