Interactive Advertising Bureau (IAB)

Innovation in Mobile: What’s New and Next for Marketing and Media

iab_320x150Presented by IAB in partnership with Facebook and Nasdaq

As consumers demand more from mobile experiences, what do advertisers need to know about the changing landscape of tech to be successful? This day-long summit curated the most important topics in mobile marketing and media, including how to build global brand strategies, latest trends, and innovations. Speakers included Bob Pittman, Chairman and CEO, iHeartMedia, Sarah Personette, Head of Global Business Marketing, Facebook, Russell Rubino, Vice President of Global Marketing, Nasdaq, Randall Rothenberg, President & CEO, Interactive Advertising Bureau and other executives and technologists from across the globe. Attendees learned about how to engage the connected consumer and win in a mobile-first world.

 

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