McCann Worldgroup

Mobile Forward: Data Everywhere

mccann_320x150For the 4th year running, McCann Worldgroup’s one-day MOBILE FORWARD session will help our clients explore technologies and trends that shape the mobile future through a series of industry and visionary speakers.

Mobile devices are transforming how our consumers discover, engage and better experience brands. This year we discussed themes that are dominating our increasingly connected lives; from leveraging the immense data generated through mobile interactions and knowing how to use it, to connected devices and the Internet of things, to opportunities for brands in the battle for in-store customer engagement.

Speakers: 
Michael Mclaren, CEO MRM//McCann
Jason Snyder, Momentum VP, Director of Technology, North America
Alex McIntosh, YouGov Chief Strategy Officer
Seth Rogin, Mashable, Chief Revenue Officer

Key Topics Included:
The Internet of Things
Wearable Technologies
Creativity on Mobile
Data – Leveraging What We Know From Mobile Interactions
How Mobile is Driving In-Store Purchase Decisions

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Mobile World Congres 2015 - Stats