McCann Worldgroup

Inside Mobile: What Brands Need to Know



Inside Mobile: What Brands Need to Know

An invitation only event including a series of speaker sessions and curated content to help brands navigate this complex space.

Speakers included:

  • Laura Simpson, EVP, Global Truth Central Director, McCann
  • Kevin Nelson, EVP, Head of Telco Practice, McCann
  • Mike Parker, Chief Digital Officer, McCann
  • Jonathan Carson, Chief Revenue Officer, VEVO
  • Angela Steele, CEO, Ansible Mobile
  • David Gosen, Head of Mobile, Nielsen
  • Mollie Spilman, EVP Global Sales and Operations, Millenial Media
  • Jeremy Morris, Industry Head, Technology & Telecomms, Google
  • JP Maheu, Managing Director, Global Brand & Agency Strategy, Twitter
  • Daniel Hodges, President, Location Based Marketing Association, NY

Key Topics Included:

  • From Science to Art—Understanding the Emotional Context of Mobile Shopping
  • Redefining Creativity In the Mobile Age
  • Mobile At Home



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