McCann On the Mobile Economy
From Google’s partnership with MasterCard through Google Wallet, to Foursquare’s partnership with Starbucks, the mobile economy is being transformed by innovative collaborations.
Join McCann Erickson as they provide an exclusive preview of their upcoming global research report “The Truth about the Mobile Economy.” Learn about how brands can form partnerships with consumers in a world where 53% of young people would rather give up their sense of smell than give up their mobile device. Understand the role of these devices as a consumer’s constant companion, babysitter, entertainer, tour guide, and increasingly, credit card. Find out how brands, carriers and handset makers can drive uptake of mobile innovations such as mcommerce and mobile payments by managing consumer barriers like privacy.
Share in a panel conversation with MasterCard and other leading brands about groundbreaking collaborations in the mobile economy. The panelists will engage in a lively discussion on the innovative ways they see brands and consumers are coming together via mobile platforms and technology in 2012.
Come learn and network in an intimate environment with some of the largest consumer brands, telecom carriers and handset makers around the world, hosted by McCann Erickson.
