Mobile-Loco: The Future of the Social-Location Revolution
The mobile advertising and marketing opportunities from social-location technologies are just now coming into focus for major brands and agencies looking for an edge in connecting with consumers. However, there is still a gulf between the forecasted potential of this market (projected to be in excess of $15B) and the actual execution of social location marketing: who are the players? Which tactics work? How do brands get started? Converge Labs in partnership with Nokia provided MWC attendees with a closer look at this emerging market and the potential opportunities for brands, agencies and tech companies.
Mobile-Loco offered content, meeting space and a discussion venue to spark directed conversations between world class brand representatives attending MWC and the leading companies in the Social-Location market. Mobile-Loco helped brands learn how social location can be used to meet their marketing objectives. Specifically, worked with the brands, agencies and tech companies to:
- Facilitate discussions involving leading companies in the Social-Location market on current best practices. Provided opportunities for thought leadership and exchange between brands and startups.
- Arrange 1:1 meetings between brands and leading Social-Location companies
This content enhanced the mPowered Brands experience by giving attendees from major brands concrete learnings about this exciting new space and real contacts with leading companies.
Mobile-Loco: where brands, agencies, entrepreneurs and the tech industry converge.
In partnership with:
