The Future of the Mobile Location Revolution
Mobile-Loco is the center stage for Social, Local and Mobile trends at MWC for the second year in a row.
Learn how brands are leveraging emerging technologies and solutions to build lasting brand engagements, relationships and presence in a chaotic and noisy marketplace.
What: Mobile-Loco: The Future of Mobile Location goes Global in Spain (Mobile World Congress)
Date: Wednesday, February 27th (9am to 1pm)
Where: Hall 8.0, Theatre E
Click here for more information: http://mobile-loco-spain.eventbrite.com/
Mobile-Loco is the center stage for Social, Local and Mobile trends at MWC for the second year in a row.
Learn how brands are leveraging emerging technologies and solutions to build lasting brand engagement, relationships and presence in a chaotic and noisy marketplace. Hear how startups and platforms are creating next generation targeting, advertising, and social and the platforms that take advantage of mobile’s unique role in business, consumer lifestyles, purchasing behavior, and communication.
Mobile-Loco: where brands, entrepreneurs and the tech industry converge.
Speakers include:
Twitter, Coca-Cola, PayPal, Banjo, Foursquare, ESPN, Visa, IHG, Yelp, Airbnb, MasterCard, Waze, JiWire, TechCrunch, Blue Kangroo, Mondelēz (Kraft), Qualcomm, ArcSoft, W+K , Flurry and many more….
Note: an RSVP does not guarantee admission to the event, come early to claim your seat; first come, first served… (You need to be a MWC conference ticket holder to attend Mobile-Loco)
AGENDA
| 9:00 AM Mobile Revolution: How Social, Local, Mobile is the Driving the Future of MarketingModerator:Ewan MacLeod Founder & Editor Mobile Industry Review
Speakers: - David Staas, President and VP of Marketing, JiWire - Renny Gleeson, Global Dir., Interactive Strategy, Wieden+Kennedy - Justin Overdorff, Head of Mobile Partnerships, Yelp - Andrew Vilcsak, Mobile Engineering Lead, Airbnb |
| 10:00 AM It’s the Context, Stupid! Right Time, Right Place, Right ServiceModerator:- Kim-Mai Cutler, Reporter, Techcrunch
Speakers: - Holger Luedorf, VP/Head of Business Development, Foursquare - Andreas Lieber, Head of Mobile Partnerships, Groupon - Peter Marx, VP of Qualcomm Labs, Qualcomm - Laurence Marks, Chief Revenue Officer, Blue Kangaroo - Vishy Gopalakrishnan, VP, Global Center of Excellence – Mobility Solutions, SAP |
| 10:30 AM Show Me the Money: Where’s the ROI in Mobile Marketing?Moderator:- Jonathan Carson, Analyst and former President Neilsen Digital
Speakers: - Todd Peters, CMO, ArcSoft - Michael Bayles, VP, Marketing, ESPN - Di-Ann Eisnor, VP of Platform and Partnerships, Waze |
| 11:00 AM Privacy is Dead: Do We or Don’t We Care about Our Personal Data? Moderator:- Peggy Anne Salz, Mobile Groove Speakers: - Duncan McCall, Founder and CEO of PlaceIQ - Raj Singh, CEO at Tempo AI - TBA |
| 11:30 AM Fireside Chat: Twitter & BanjoHow Brands Can Tap into the Real Time Discovery Mindset of ConsumersJoin us as we have in-depth discusion on this exciting topic with:
- Damien Patton, CEO and Founder, Banjo - Sean Cook, Lead Mobile Partner Engineer, Twitter |
| 12:00 PM What’s in Your Wallet? The Future(S) Mobile-Loco CommerceModerator: Di-Ann Eisnor, VP of Platform and Partnerships, WazeSpeakers:
- James Anderson, Group Head, Converged Product Dev., Emerging Payments, MasterCard - Patrick Gauthier, Head of Product Strategy & Business Operations, Retail Services at PayPal - Brad Greene, Sr. Business Leader – Mobile Products, Visa - Mark Henke, CEO of Paymill |
| 12:30 PM Back to the Future: Reinventing Brand LoyaltyModerator: - Cheryl Cheng, Partner, BlueRun Ventures
Speakers: - Lisa West, Mobile Marketing Evangelist, IHG - Andrea Wolinetz Managing Director, Platforms, Phd - Tom Daly, Group Director, Global Connections, Coca-Cola - Edward Kaczmarek, Director of Innovation and Emerging Technology at Mondelēz (Kraft) |
