Mobile Media Summit

mmsummit_320x150Date: Wednesday, 04 March 2015
Time: 9:30 – 18:00
Location: Hall 8.0, Theatre F
Recommended Audiences: Advertisers, Marketers, Brands, Agencies, Publishers, App developers, Mobile tech companies

Attendance at Mobile Media Summit @MWC requires an additional fee. Click here to learn more about registration fees and register for the programme.

Mobile Media Summit @ Mobile World Congress will focus on mobile media and advertising global best practices from the top global brands and agencies. With superior keynotes, panels, and case studies, the agenda will combine world class speakers and insights to make MWC productive and stimulating.


9:30 – 10:00am Networking Breakfast

Grab some coffee and fuel up for an exciting day of learning, networking and sharing at mobile marketing’s biggest day of the year! You never know who you might bump into.

10:00 – 10:05am Opening Remarks

Paran Johar – CEO and Founder, Mobile Media Summit

10:05 – 10:35am Opening Keynote – MasterCard

Making the Transformation to a Mobile First Organization
Raja Rajamannar – Chief Marketing Officer, MasterCard

10:35 – 11:20am Mobile in the C-Suite: What do CEOs Want?

Mobile is mainstream, and the C-Suite wants answers. Our CEO panelists discuss what they want to see from their teams, partners, and key vendors to ensure a winning mobile strategy.
Moderator: MIchael Burgi – Features Editor, AdWeek
David Sable – Global CEO, Y&R
Zaid Al-Zaidy – CEO, McCann London

11:20 – 11:50am Digital Natives: The Young Mobilists

Consumers under 25 years of age have barely known a world without smartphones. These “mobile natives” approach the world differently – what can their habits, preferences, and innovations teach us, and how do you market to this group?
Moderator: TBD: Opera Mediaworks
Ross Sleight – Chief Strategy Officer, Somo
Chris Copeland – CEO, GroupM
James Hilton – Global CEO, M&C Saatchi Mobile

11:50 – 12:20pm Taking the Global View: Emerging Trends in Mobile

Marketers around the globe know mobile is critical in engaging consumers. Our panel will discuss emerging trends and offer insights into what is new, what is working, and what excites them most for 2015 across the mobile spectrum.
Moderator: Diane Brady – Senior Editor, Bloomberg
Ethelbert Williams – Global Director, Integrated Marketing, Kimberly-Clark Professional
Simon Bond – Global CMO, BBDO

12:20 – 12:50pm Keynote – OMD

Mobile in the Global Agency of the Future
Mainardo de Nardis – Global CEO, OMD

12:50 – 1:50pm Lunch
Recharge with a great lunch, network, and get ready for a fantastic afternoon!

1:50 – 2:20pm Keynote – Nike & AKQA

Chris Satchell – Consumer Technology Officer, Nike
Ben Jones – Chief Technology Officer, AKQA

2:20 – 2:50pm Wearables, the Internet of Things, and the Brave New Media World

Connected watches and wristbands have won over consumers, and the internet of things is moving from concept to reality. Our panelists discuss the impact both will have on advertising and marekeing in 2015, and how agencies and brands can take advantage.
James Chandler – Global Mobile Director, Mindshare
Richard Ting – EVP, Global Chief Experience Officer, R/GA
Kevin Brown – Director, Global Mobile Product Management, Citibank

2:50 – 3:20pm Programmatic in a Global Context

Programmatic buying and selling is taking an ever larger percentage of mobile media spend. Our panelists discuss how programmatic is impacting the global market for mobile advertising, and what we can expect in 2015 and beyond.

3:20 – 3:35pm Networking Break

3:35 – 4:05pm Locals Only: Using Location Based Services and Ads

Location, location, location. Always on, always there, always local; location aware services and ads are changing the way marketers think about mobile. What’s working, what’s hype, and how to really make location campaigns work.
Moderator: TBD – xAd
Martin Lange – Global Consulting Partner, Digital Innovation Practice, OgilvyRED
Rachel Pasqua – Senior Partner, Mobile Practice, MEC
Kristin Scheve – VP Media Director, DigitasLBi

4:05 – 4:35pm Art of Small Spaces: Making Creative Work on Mobile

Sorry, size does matter. There’s just too much real estate on a smartphone screen, said no one ever. How can good creative overcome the size limits of the smartphone screen? Do tablets require their own special creative? How do you mazimize creative opportunities when so many screen sizes are in play for a single campaign?
Moderator: TBD – Fiksu
Eric Weisberg – Global Executive Creative Director, JWT New York
Chris Colborn – EVP, Global Chief Design and Innovation Officer, R/GA

4:35 – 5:05pm Connecting Multiscreen Content and Campaigns

Content is consumed on multiple devices, at varying times, while on the go and at home. Delivery of content and associated advertising campaigns must be seamless and appropriate to this new reality. Our panelists discuss best practices in reaching and engaging consumers across multiple devices.
Ben Phillips – Global Head of Mobile, MediaCom Worldwide
Vaino Leskinen – Global Director, Mobile, TBWA\CHIAT\DAY

5:05 – 5:35pm Closing Keynote – The Next Mobile Billion – China and India

As mobile surges to maturity in Europe and North America, we look to the next billion mobile users in China and India. What’s happening in these critical markets, how are they different, and what are they disrupting?.
Rangu Selgame – CEO, Tata Communications Growth Ventures and Service Provider

Please visit for further information.

Mobile Media Summit @ MWC Sponsors

Gold Sponsor

Bronze Sponsors

Green Room Sponsor

Mobile Mafia Dinner Sponsor

Associate Partners

About Mobile Media Summit

The Mobile Media Summits and Mobile Media Upfront are the quintessential thought leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2008 by Paran Johar, the Mobile Media Summit and Mobile Media Upfront are the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Since our founding, the event series has hosted over 750 speakers and well over 10,000 attendees.

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