Mobile Media Summit

mmsummit_320x150Mobile Media Summit @ Mobile World Congress focused on mobile media and advertising global best practices from the top global brands and agencies. With superior keynotes, panels, and case studies, the agenda combined world class speakers and insights to make MWC productive and stimulating.

The programme included the following sessions:

  • Opening Keynote – MasterCard
  • Mobile in the C-Suite: What do CEOs Want?
  • The Last Step: How Mobile Influences Purchase Decisions and Powers Retail Campaigns
  • Locals Only: Using Location Based Services and Ads
  • Keynote – OMD
  • Technology Lunch and Learn: How Location Data has Evolved and the Impact on Audience Profiles
  • Keynote – Nike & AKQA
  • Drilling Down: Solving the Most Complex Mobile Media Challenges
  • Taking the Global View: Emerging Trends in Mobile
  • Digital Natives: The Young Mobilists
  • Wearables, the Internet of Things, and the Brave New Media World
  • Programmatic in a Global Context


Mobile Media Summit @ MWC Sponsors

Gold Sponsor

Silver Sponsors

Bronze Sponsors

Green Room Sponsor

Lunch and Learn Sponsor

Mobile Mafia Dinner Sponsors

Associate Partners

About Mobile Media Summit

The Mobile Media Summits and Mobile Media Upfront are the quintessential thought leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2008 by Paran Johar, the Mobile Media Summit and Mobile Media Upfront are the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Since our founding, the event series has hosted over 750 speakers and well over 10,000 attendees.

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