mPI Keynotes

Leveraging Mobile to Improve Consumer Experience, Transform & Grow Your Business

GSMA mPowered Industries Keynotes Programme:

 

The Keynotes provided a snapshot of some of the greatest achievements with mobile in the vertical industries of health, marketing and advertising, media and online travel.

Click on the images below to read more information about each speaker.










mPowered Industries Keynote Programme Features:

Executive Fireside Chat Brand Power Presentations Panel Discussion

Insights from leaders in the mobile industry

Showcasing the mobile achievements of some of the top brands from around the world

Topic: Leveraging the Power of Mobile Data and Designing for Trust

Conference Agenda

Monday, 24 February 2014

14:00 Moderator: Stuart Carlaw, Chief Research Officer, ABI Research
14:00-15:40 Keynote Session 1: Brands, Marketing & Media on Mobile
Speakers:

  • Peggy Johnson, EVP and President of Global Market Development, Qualcomm
  • Doug Webster, Service Provider CMO, Cisco
  • Ralph Rivera, Director Future Media, BBC
  • Mary Carol Harris, Vice President – Mobile, Contactless and Innovation, Visa Europe
  • Andrew Grill, Global Partner, Social Business, IBM
  • Dr. Oliver Harrison, CEO & Co-Founder, Ithaca Health
  • David Sear, CEO, Weve
  • Wendy Bergh, VP Mobile and Digital Strategy, Walmart Global eCommerce
  • Mike Zarrilli, Vice President, International, The Weather Channel Companies
15:40-16:00 Networking Break
16:00 Moderator: Sei-Myung Chang, Managing Director Digital Growth Platform & Global Lead Mobility Consulting Practice, Accenture
16:10 – 17:15 Keynote Session 2: The Transformative Power of Mobile: Global Case Studies in Success
Speakers:

  • Vikas Chawla, Vice-President of Mobile and Digital Guest Services, Marriott International
  • Peter Flamman, SVP & MD Kids EMEA & COO EMEA, Turner Broadcasting
  • Dr. Vinayak Prasad, Senior Advisor, World Health Organization (WHO)
  • Michael Cohen-Dumani, Global Associate Marketing Director for Oral-B, P&G
  • Napoleon Nazareno, President and CEO, Philippine Long Distance Telephone Company, President and CEO, Smart Communications, Inc.
17:15 Close

About the mPowered Industries Keynote Programme:

Mobile devices, applications and services are fundamentally changing our daily behaviors in both our personal and professional lives. This in turn is driving necessary transformations across industries all over the world. The growing consumer demand for seamless, secure and more personalised services on an anywhere, anytime basis, is driving the need for organisations to think carefully about their mobile strategies.

This programme will address key questions for busineses are asking themselves: How can we leverage mobile to engage and understand our consumers better? How can we ensure we deliver the right services & content to consumers at the right time? How can we ensure a more personal experience while respecting consumer privacy and maintaining their trust? How can we determine the return on investment in mobile and find the right business model for success?

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