New for 2014!
We’re excited to introduce a new programme being held in conjunction with Mobile World Congress: mPowered Industries. This programme comprises a range of vertical industry conferences and exhibits and is led by well-known and highly regarded industry domain leaders.
We’re enhancing and diversifying our content and delivery approach to match the information, insights and solutions needs of key industry verticals. The mPowered Industries vertical conference and exhibition programme will take place at Fira Montjuïc and be integrated with Mobile World Congress at Fira Gran Via.
For the inaugural mPowered Industries programme, the GSMA has confirmed the following Event Partners across the health, marketing and advertising, media and travel sectors:
By purchasing an mPI Partner pass, you will receive access to the benefits listed below each individual partner. To learn more and to register, please click on the desired mPI Partner’s logo.
|Health Vertical||Travel & Leisure Vertical||Marketing & Advertising Vertical||Broadcast Vertical|
|Mon 24 February||mPI @ MWC Montjuïc Keynotes (Hall M5)|
|Tue 25 February –
Wed 26 February
|mPI @ MWC Montjuïc Exhibition (Hall M8)|
|Mobile Media Summit
|Fira Gran Via|
|Mon 24 February –
Thu 27 February
MWC Featured Programmes (application or additional fees may be required)
GSMA Seminar (first come, first served)
|My MWC (Network, schedule meetings, plan your agenda and more)|
Fira Montjuïc Map
mPowered Industries 2014 will take place at Fira Montjuic in Barcelona Spain from 24-26 February, 2014.
Click on the below image to view larger version:
mPowered Industries Programme Hours
|Monday, 24 February||12:00 – 19:00|
|Tuesday 25 February||09:00 – 19:00|
|Wednesday, 26 February||09:00 – 19:00|
Note: Specific Conference Programme schedules will vary by Vertical Industry Partner. Please consult each Partner’s agenda.
GSMA mPowered Industries Keynotes Programme
Date: Monday, 24 February 2014
Location: mPI at Montjuïc, Hall M5
Mobile devices, applications and services are fundamentally changing our daily behaviors in both our personal and professional lives. This in turn is driving necessary transformations across industries all over the world. The growing consumer demand for seamless, secure and more personalised services on an anywhere, anytime basis, is driving the need for organisations to think carefully about their mobile strategies.
Businesses are asking themselves – How can we leverage mobile to engage and understand our consumers better? How can we ensure we deliver the right services & content to consumers at the right time? How can we ensure a more personal experience while respecting consumer privacy and maintaining their trust? How can we determine the return on investment in mobile and find the right business model for success?
The Keynotes will provide a snapshot of some of the greatest achievements with mobile in the vertical industries of health, marketing and advertising, media and travel. Hear from a cross section of digital leaders from some of the most prominent brands and organisations around the world regarding how they leverage mobile to improve consumer experience, transform and grow their business.
The programme provides an opportunity to weigh up the factors, trends and technologies with mobile which are disrupting vertical industries and driving growth.
Please check back soon for the Keynotes agenda