mPowered Brands Overview | Mobile World Congress 2012

Welcome to mPowered Brands!

mPowered Brands was an inaugural  programme at Mobile World Congress 2012 dedicated to accelerating marketers’ knowledge and utilization of mobile as a marketing medium. Brands and their agencies were exposed to the newest affinity-building mobile marketing solutions designed to take their brands global and connect with billions of potential new consumers.

This programme created a timely and indispensable mobile marketing platform enabling marketers to gain critical insights and knowledge regarding the mobile ecosystem while inspiring brand marketers to establish valuable direct relationships that will lead to increased commerce. The programme provided a dedicated footprint for marketing solutions providers to productively share their product and services with marketers.

mPowered Brands consisted of three distinct areas of focus onsite at Mobile World Congress, each designed to provide varying levels of education and awareness of “mobile as a medium”.

A dedicated mobile marketing-centric exhibition area where marketers, ad agencies, media companies and fulfillment technology companies showcased their offerings, content, insights and solutions to brands and their agencies.

An intimate and compelling environment where more than a dozen marketers, ad agencies, media companies and fulfillment technology companies shared insights, announcements, product and service demonstrations, capabilities, case studies, content, workshops, etc. related to mobile marketing.

A programme designed to showcase Mobile World Congress to marketing industry thought leaders by providing a day of engagement, learning and exhibition tours in a first-class supported environment to host their clients or prospects, right in the centre of Mobile World Congress. The Mobile Ambassador Programme was designed to support efforts to enhance mobile industry knowledge and drive actionable outcomes for all.