Welcome to mPowered Brands!
mPowered Brands is a new programme at Mobile World Congress dedicated to accelerating marketers’ knowledge and utilisation of mobile as a marketing medium. Brands and their agencies will be exposed to the newest affinity-building mobile marketing solutions designed to take their brands global and connect with billions of potential new consumers.
This programme creates a timely and indispensable mobile marketing platform which enables marketers to gain critical insights and knowledge regarding the mobile ecosystem while inspiring brand marketers to establish valuable direct relationships that will lead to increased commerce. The programme provides a dedicated footprint for marketing solutions providers to productively share their product and services with marketers.
mPowered Brands consists of three distinct areas of focus onsite at Mobile World Congress, each designed to provide varying levels of education and awareness of “mobile as a medium”.
A dedicated mobile marketing-centric exhibition area where marketers, ad agencies, media companies and fulfilment technology companies can showcase their offerings, content, insights and solutions to brands and their agencies.
An intimate and compelling environment for marketers, ad agencies, media companies and fulfilment technology companies to share insights, announcements, product and service demonstrations, capabilities, case studies, content, workshops, etc. related to mobile marketing.
Are you an industry thought leader? Do you want to host your clients or prospects to a day of engagement, learning and exhibition tours in a first-class supported environment, right in the centre of Mobile World Congress? The Mobile Ambassador Programme is designed to support your efforts to enhance your clients’ mobile industry knowledge and drive actionable outcomes for all.
mPowered Brands At A Glance
|
|
Monday
27 February |
Tuesday
28 February |
Wednesday
29 February |
Thursday
1 March |
 |
A dedicated mobile marketing-centric exhibition area where marketers, ad agencies, media companies and filfilment technology companies can showcase their offerings, content, insights and solutions to brands ther agencies |
 |
Technology companies share insights, announcements, product and service demonstrations, capabilities, case studies, content, workshops, etc. related to mobile marketing. |
|
mPowered Brands Open Forum |
Exicon,
GSMA mWomen, Nielsen |
McCann World Group |
Shanghai International Film Festival |
 |
A first-class, Mobile World Congress experience for you and your brand clients designed to support your efforts to enhance your clients' mobile industry knowledge and drive actionable outcomes for all |
 |
Mobile and app-focused Challenges that inspire developers to create original apps to help global brands and creative agencies with their customers |
mPowered Brands Theatres will present keynotes, guidance and go-to-market knowledge on successful mobile marketing and advertising development.
Interested in attending one or multiple mPowered Brands Sessions?
Click here for more information
Experience mPowered Brands
mPowered Brands hours of operation:
Monday through Wednesday, 09:00 – 19:00
Thursday, 09:00 – 16:00
