From Disruptive to Definitive: How global brands are embracing the mobile revolution to win in the marketplace
With mobile technology and usage proliferating around the world, global business leaders now recognize that any successful brand, content or product strategy must include mobile to be effective. Understanding the mobile behaviors of global consumers is key in order for brands of all kinds to deliver the right experience for the right audience.
During this session, Nielsen will examine the intersection of technology, content and commerce taking place within the mobile universe, and how consumers everywhere are using mobile devices in their daily lives. Incorporating Nielsen’s wealth of cross-platform media research and featuring frank conversations with senior executives from some of the world’s most important brands, attendees will walk away with actionable mobile insights that can transform and grow their businesses.
The Connected Effect: a Global Perspective on the Mobile
Setting the stage for the afternoon discussions, Nielsen will provide attendees with an in-depth look at mobile device adoption, attitudes and behavior trends of global consumers, including mobile video, multimedia, and app usage. Drawing from Nielsen’s rich data sets, participants can expect meaningful insights to help transform mobile strategies for brands around the world.
Presenter: David Gosen, Managing Director, Digital, UK and EU, Nielsen
Influencing the Influencer: How Mobile is Changing Advertising for Good
With global consumers embracing mobile entertainment and information, brands and content providers are in search of new and innovative strategies for monetizing the broad range of mobile content available in ways that complement the consumer experience. In this session, hear from senior industry thought leaders on: how mobile being leveraged on a global, regional and country-level as an advertising platform; the role content plays in mobile ad effectiveness; how should brands and marketers in the mobile space consider the “3Rs” of reach, resonance, and reaction differently, and more.
Claudia Pardo, SVP, Advertiser Solutions – Europe, Nielsen
Microsoft/ Mandeep Mason International Director for Mobile Advertising
Millennial Media/ Mollie Spilman, EVP & CMO
MEC (a GroupM Company) – Justin Taylor, Managing Director, Digital
Nestle/ Pete Blackshaw Global Head of Digital Marketing & Social Media
The New Value Exchange: Why Mobile Payments are Boosting Brands
From paying the plumber to paying your mortgage, mobile payments are a reality in many countries and the only secure mode of transactions in others. In this session, Nielsen and a panel of global executives will discuss the brand value that mobile payments and mobile commerce offers, whether or not the mobile device is replacing the traditional wallet in some economies, and the role of carriers in bringing mobile payments and necessary supporting technologies to a critical mass.
Amilcar Perez, President, Telecom, Nielsen
American Express / Jason Alexander VP Product Planning, Enterprise Growth
Barclays Bank /Sean Gilchrist Managing Director, Digital Banking, Barclays Bank
PayPal / Mark Lavelle, Senior Vice President of Strategy and Business Development
Citigroup/ Alberto Jimenez, Director, Global Mobile Solutions