mPowered Brands Open Forum
The mPowered Brands Open Forum was a one-day, Mobile Marketing and Advertising information sharing platform which brought together marketing companies at the forefront of mobile marketing transformation with Mobile World Congress audiences eager to learn and engage. The Forum concluded with a networking cocktail party.
Presentations from the following companies were delivered:
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Speakers |
Session TitleSession Description |
Proposed Schedule
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Using Mobile to Insert Value and Brand Messaging into the Real World
Your high-impact message must reach the target audience’s attention at the right time and the right place in order for the receiver to make a purchasing decision on the basis of your message. mCRUMBS’ mobile marketing and advertising campaigns use the built-in camera and location-detection capabilities of smartphones to perfectly place your message when and where it needs to be. In this session we demonstrate how Augmented Reality permits local, regional and global brands to bring context-sensitive value to customers while also gracefully inserting their offers and encouraging brand engagement. Learn how you can use AR to reach your goals.
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09:30 – 10:30
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Connecting Brands to Mobile Consumers
Acision and Soli will discuss their partnership to transform messaging for enterprise marketers, local business and consumers. The partnership sets a new standard that changes the face of the mobile marketing ecosystem.
Creating a working Mobile Marketing Ecosystem
Acision and Soli will share how this initiative unites the world, reaches the next billion consumers and generates new opportunities for both Operators and Marketers alike. Further, they will describe how the industry as a whole stands to benefit by joining them on their journey to unite the world.
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10:50 – 11:50
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Mobile Tactics Without the Theatrics
Mobile advertising is increasingly becoming a strategic imperative and an indispensable part of the marketing mix. Why, because consumers are mobile. Consumers are using mobile devices and mobile media (messaging, mobile web, apps, search and video) to view media, stay informed, entertained and engage marketers. This session reviews the strategies of world class brands and how they are embracing these new consumer behaviors and using mobile advertising to effectively engage consumers, at scale, through the purchase funnel – from awareness thru purchase, and beyond
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12:10 – 13:10
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Future in Focus
Trends that will Shape the Mobile Industry in 2012 and Beyond
Mobile Consumer Insights
How Network Operators Can Monetise Subscriber Information
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13:40 – 14:40
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Cultivating Mobile App Revenue: Integrating the right tools for Success
A great mobile app generates millions of downloads, attracts loyal and active end-users and creates revenue opportunities. To capitalize opportunities and maximize revenue, mobile app developers and publishers must focus on Mobile RichMedia capabilities and a solid AdMediation solution.
Mobile RichMedia – What premium advertisers want
Mobile AdMediation – What a publisher needs to maximize monetization of inventory
Build creatively, build innovatively, but be sure to keep these revenue drivers in mind while developing your app. The goal is to have all revenue opportunities at launch and to avoid re-development to include necessary ad-management capabilities when they need to be in place.
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15:00 – 15:40
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Time to Go Mo in 2012!
Consumers are mobile, but many businesses and advertisers are still treating mobile as an add-on, a small part of their strategy. They can’t get away with that any longer. Businesses that invest in mobile in 2012 have the opportunity to win big. Google will share unique insights into the major shifts that we will see in the mobile landscape during 2012. Learn how to be successful in mobile and get unique perspectives from top brands on how they are taking advantage of the mobile opportunity. Ensure that you don't miss the boat, it is time to Go Mo!
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16:00 – 17:00
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