Power Hour

Hear from Industry Leaders in the Theatre District

New for 2014!

A new feature in the Hall 8.0 Theatre District, Power Hour sessions are comprised of several industry leaders who will deliver a specific message, announcement, or host a product demonstration on a topic of their choosing. Each session lasts an hour giving attendees flexibility to enjoy as many or as few as they like. The agenda and participating presenters can be found below.

There is no pre-registration required and sessions are open to attendees of all pass types.

Agenda at a Glance

Thursday, 27 February
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10:00 – 11:00
Hall 8.0 Theatre District,
Theatre D
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10:00 – 11:00
Hall 8.0 Theatre District,
Theatre E
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11:30 – 12:30
Hall 8.0 Theatre District,
Theatre E

 

 

The Future of Mobile Advertising: From Opt-out to Opt-in

What if consumers told you the advertising they wanted to see rather than just looking for a way to ‘opt-out’?  TRUSTe, along with leading brands, publishers, and ad platforms will share a new advertising concept designed to satisfy the needs of consumers, privacy regulators, and the advertising ecosystem. Hear the latest market trends along with consumer and advertiser needs, field test results, and discuss how to turn this new concept into reality.


Real-time network intelligence for CSPs – Cherish or Perish!

Telco Big Data in action– Through the latest advancements of its awarded software portfolio, Intersec will share value-generating use cases enabling CSPs to leverage on real-time network intelligence.

From Contextual-Aware services to Optimized Customer Value Management and new monetization options, there is opportunity to be grasped now by mobile operators.


Why mobile context matters:  Using real-time contextual data to instantly engage consumers in a multi-screen, connected world.

dotMobi & Digital Element present how leading companies are using knowledge of web visitors’ context (device, carrier and location data) to engage consumers from the very first interaction.  Hear case studies on Mobile Carriers, Advertisers & Publishers, and mCommerce companies who are using contextual data to improve site relevance and usability, creating first impressions that really count.

 

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