One of the inherent advantages of mobile is the ability to advertise to a specific customer at a precise location at exactly the right time. However, the massively fragmented mobile advertising market can make this difficult. Real-Time Bidding (RTB) overcomes this to enable marketers to reach their desired audience in real-time and at scale via advertising on premium sites.
Hear about the latest developments in and case studies of automated advertising from speakers including Rubicon Project’s Josh Wexler, Joe Prusz and Jay Stevens alongside customers covering the benefits of a unified auction and the rise of mobile private marketplaces.
Rubicon Project is a leading technology company automating the buying and selling of advertising. Relentless in its efforts for innovation, Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month.
The company’s pioneering technology created a new model for the advertising industry – similar to what NASDAQ did for stock trading. Rubicon Project’s automated advertising platform is used by more than 500 of the world’s premium publishers to transact with over 100,000 ad brands globally.