China: The Land of Opportunity
China's leading Internet and media companies joined together to learn about the trends, opportunities and how to do business in one of the world's leading economies. Speakers included Shanghai Film Festival (a pioneer in media revolution), China Mobile, Chinese internet moguls, Ciwen Media (content production leaders) and Telefonica.
The session covered consumer trends, media, content and advertising as well as a discussion about the market in China. It was a great opportunity for media companies, manufacturers, marketers, retailers and others. It was the shortcut to understand the China market and their own opportunities.
Attendees were able to talk to China's titans and hear the in-depth conversation between the leading companies from China and their counterparts from western countries on how technology is changing society in China and directly influencing the way marketers, retailers and manufactures go to market.
It was important to remember that China is one of the world’s few parts in the middle of a technology boom and has customers equaling to 1/5 of world population to be understood.
This session was organized by Shanghai International Film Festival, the largest in Asia of its style in scale, influential and vision. It was backed by China's largest multi-media group.
