What to Expect

Maybe you’re a longtime veteran who was at the first GSMA event back in 1987. Maybe you haven’t attended for a few years, or perhaps you’re looking to attend MWC for the first time and wondering what the fuss is about. Check out the links below to learn why MWC is – hands down – the industry’s best event.

What is MWC?

What is MWC?

Mobile World Congress, or MWC, is an annual gathering for the mobile industry and related industries, organised by the GSMA, and held in Barcelona, Spain, the Mobile World Capital.

We work all year long to plan the world-class exhibition, award-winning conference programme, and outstanding networking opportunities that comprise Congress each year. Then we add 94,000+ attendees and lots of coffee in order to create an unparalleled experience. Our attendees tell us repeatedly that they can do more business in four days than they can do in a month’s worth of meetings or in a year’s worth of travel, because everyone who is part of the industry is in Barcelona for MWC.

In short: if you’re in mobile, or an industry that supports mobile, or are looking to make contacts in the mobile industry, you simply have to attend MWC in 2016.

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Highlights from 2015

Highlights from 2015

One of the best ways to explain what MWC will be like is to let you know what took place in 2015. But how do you summarize four amazing days? There’s so much we could say – but we’ll try to be brief:

Mobile World Congress 2015 had a record-breaking 94,000+ attendees from 200 countries, and was covered by more than 3,800 members of the international press and media. Learn more about our attendees in our 2015 Post-Event Report or by viewing our awesome interactive infographic.

Nearly 2,200 companies participated in our 2015 exhibition, which spanned nine halls and outdoor spaces at Fira Gran Via and Fira Montjuïc. At the GSMA Innovation City, attendees could see first-hand how mobile-connected products are transforming our personal and working lives. Several specialty pavilions throughout the exhibition highlighted important initiatives benefiting the industry, including Mobile Apps, Cloud, Green Technology, Mobile Money and Wearables. And more than 34 countries and territories from around the world showcased innovative companies and ideas from their citizens in dedicated Country Pavilions. 

Click here for a small sampling of the companies that participated*

  • Accenture
  • Acer
  • AirWatch by VMware
  • Akamai Technologies
  • ALCATEL One Touch
  • Alcatel-Lucent
  • Amdocs
  • Android
  • ASUS
  • AT&T
  • Belgium-Belgica
  • Brightstar
  • Broadcom Corporation
  • Business France
  • Canonical Group
  • Celistics Holdings
  • Cellular Italia
  • China Mobile
  • Ciena
  • Cisco Systems
  • Commscope
  • Comverse
  • Coriant Operations
  • Dell
  • Deutsche Telekom
  • Emitac Mobile Solutions
  • Ericsson
  • Etisalat
  • Facebook
  • Ford
  • France Telecom/Orange
  • Freescale Semiconductor
  • Fujitsu
  • Gemalto
  • Giesecke & Devrient
  • Gionee Communication Equipment
  • Google
  • Government of Canada
  • Great Britain Pavilion/ Trade Fair Ltd
  • Harman International Industries
  • Hewlett-Packard
  • HSBC Bank Plc
  • HTC Corporation
  • Huawei Technologies
  • IBM
  • Imagination Technologies
  • Infobip
  • Ingram Micro Europe
  • Intel Corporation
  • Israel Export Institute & International Cooperation Institute
  • Israel Mobile & Media Association
  • Istanbul Chamber of Commerce
  • JDSU
  • Juniper Networks
  • Korea Trade-Investment Promotion Agency (KOTRA)
  • KT Corporation
  • Lenovo
  • LG Electronics Inc.
  • MasterCard
  • Microsoft Mobile
  • Ministerio de Industria, Energía y Turismo
  • Mobile World Capital
  • Mozilla
  • NEC Corporation
  • NetCracker Technology
  • Nokia Corporation
  • NRW.International
  • NTT Docomo
  • Oberthur Technologies
  • ONEm Communications
  • Ooredoo
  • Opera Software
  • Oracle
  • Panasonic
  • Qualcomm Incorporated
  • Samsung Electronics
  • Samsung Semiconductor
  • SanDisk Corporation
  • SAP
  • Sierra Wireless
  • SK Telecom
  • Sony Mobile Communications
  • SuZhou Snail Digital Technology
  • Syniverse Technologies
  • Tech Data Europe
  • Telefónica
  • Telenor
  • Telit Communications
  • Tizen Association
  • Vestel
  • Visa
  • Vodafone
  • WIKO
  • Wuff Entre
  • Yahoo!
  • Zain
  • ZTE

* Companies shown are our 100 largest exhibitors, based on square meterage, and listed in alphabetical order

Our 2015 conference programme featured speakers from consumer brands, mobile organisations, mobile operators and industries touched by the mobile market — including advertising, banking, health, entertainment and education.

Click here to see names and companies that might sound familiar

  • Jon Fredrik Baksaas, Telenor Group
  • Anne Bouverot, GSMA
  • Simon Segars, ARM
  • Ralph de la Vega, AT&T Mobile & Business Solutions
  • Joerg Tewes, Avegant
  • Gary Kovacs, AVG Technologies
  • Francisco González, BBVA
  • Karsten Ottenberg, BSH Home Appliances
  • Timotheus Höttges, Deutsche Telekom
  • Dr Hans Wijayasuriya, Dialog Axiata
  • Taavi Kotka, e-Estonia
  • Hans Vestberg, Ericsson
  • Guenther Oettinger, European Commission
  • Mark Zuckerberg, Facebook
  • Raja Teh Maimunah, Hong Leong Islamic Bank
  • Ken Hu, Huawei
  • Brian Krzanich, Intel
  • Niklas Adalberth, Klarna
  • Chang-Gyu Hwang, KT
  • Jeanie Han, LINE Euro-Americas
  • Ajay Banga, MasterCard
  • Sanjay Kapoor, Micromax Informatics
  • Mitchell Baker, Mozilla Foundation
  • Rajeev Suri, Nokia
  • Stéphane Richard, Orange Group
  • Thiru Arunachalam, Peel
  • Steve Mollenkopf, Qualcomm Incorporated
  • Carlos Ghosn, Renault-Nissan Alliance
  • Bill McDermott, SAP
  • Alvaro del Castillo, TAPTAP Networks
  • César Alierta, Telefónica
  • Davor Sutija, Thinfilm
  • Patrick Gelsinger, VMWare
  • Tom Wheeler, U.S. Federal Communications Commission (FCC)
  • Vittorio Colao, Vodafone
  • Robert Beckman, Wicab
  • Jimmy Wales, Wikipedia

We collaborated with more than 30 industry partners to provide events, user conferences, trainings and forums for thousands of attendees. These partner programmes covered nearly every imaginable topic in the mobile ecosystem, from gaming and mobile health to ‘hyperconnectivity’ and mobile entertainment.

2015 marked the 20th anniversary of the Global Mobile Awards, which recognised 37 outstanding offerings covering a myriad of topics including: best use of mobile in health, education and marketing; best mobile services in emerging markets; the best apps of the year; and innovation in mobile technology. Acclaimed British actor and comedian John Cleese was our celebrity host.

Mobile entrepreneurs and start-ups had their own programme at Fira Montjuïc called 4 Years From Now (4YFN). This innovative programme brings together start-ups and interested business owners for learning and networking opportunities, to help them take their businesses to the next level.

MWC isn’t just about meetings and conference sessions – we have a lot of fun! Attendees participated in the Garmin Healthband Challenge, to see who took the most steps; the event was brought to life by artists on a graffiti wall; and pin trading was a favourite Thursday pastime as attendees sought elusive Android pins offered by Google and its partners.

2015 by the Numbers

2015 by the Numbers

Mobile World Congress 2015 was a record-breaking year – and our best-ever event, featuring:

  • More than 94,000 attendees
  • 2,199 Exhibitors
  • Thousands of C-Level leaders
  • More than 140 inspiring speaker sessions
  • More than 3,800 international press and industry analysts
  • 20 Years of Global Mobile Awards
  • 10 Years in Barcelona

Year over year, MWC attracts the most and highest-quality attendees of any event in the mobile industry. And true to our name, this is a global event.

Click the image below to download our 2015 Post-Event Attendance Report.


Click the image below to check out our Interactive Infographic.