26 February - 1 March 2018

Environmental Initiative

MWC is the World’s Largest Carbon Neutral Trade Show

mobile world congress carbon neutral event

Since 2008, the GSMA has been committed to reducing the impact of our business on the environment, both in our offices and at our events. In particular, Mobile World Congress focuses heavily on reducing waste in printed materials, encouraging re-use and recycling of materials, utilising electronic tools and recycling event waste. We work closely with Fira Barcelona, exhibitors and local partners to minimise the impact our event has on the environment.

The objectives of our Carbon Neutrality programme are simple:

  • We will contribute to the preservation of the environment by reducing our emissions and waste
  • We will educate our attendees about our goals and encourage them to be green along with us
  • We will continually identify new and additional opportunities to reduce our event’s environmental impact
  • We will continue to work actively with our suppliers and products wherever possible to minimise our impact on the environment

We also work closely with Barcelona and Hospitalet City Council, Fira Barcelona, exhibitors and local partners to minimise the impact our event has on the environment. Achievements include:

biosphere responsible tourism carbon neutral

  • Since 2011 Barcelona has held the Biosphere responsible tourism certificate, in line with the international criteria of the Global Sustainable Tourism Council.
  • Fira Gran Via has a Photovoltaic roof consisting of more than 18,000 solar panels, which are able to generate almost 5 Gwh of renewable energy each year.

What We’ve Done

You’ll see signs of our Carbon Neutral programme around the venue; food outlets offer recycled and compostable service items, all event publications are presented on recycled paper, and event bags and badge lanyards are made from recycled plastic bottles.

But we’ve made other efforts that might not be immediately visible:

  • Recognised as the largest carbon neutral trade show by the Guinness World Records in 2015, 2016, and certified carbon neutral for 2017.
  • In collaboration with Barcelona and Hospitalet City Council, we recovered over 13 tonnes of furniture items and over 25 tonnes of build material collected from exhibitors and donated to local socially responsible entities since 2016 as part of our Donation Room Initiative
  • Our Media Centre is entirely paper-free; all materials for the press are presented electronically
  • Event technology offerings such as our mobile app and digital signage means we are able to print fewer exhibition catalogues and maps
  • The GSMA Stand is entirely paper free
  • The Green Stand Initiative encouraged exhibitors to build environmentally responsible stands.

What We Will Do in 2018

Building on our achievements at MWC 2017 here is what we will be doing next year:

  • The Green Stand Initiative will provide 30 free carbon footprint studies to space only exhibitors on a first come, first served basis. This will provide us with more accurate data for the event carbon footprint study. All data will be confidential
  • We will continue our collaboration with Barcelona and Hospitalet City Councils in this year’s Donation Room initiative where exhibitors can donate any unwanted materials or furniture to local socially responsible entities.
  • Working with GSMA Operations team to reduce footprint of MWC feature areas within the event

For more information on participation please contact sustainability@gsma.com.

What You Can Do

There are many ways you can be ‘green’ at the event. Besides the obvious, we encourage attendees to do the following:

  • Download the event app to take advantage of our digital mapping tools and exhibitor listings
  • Take public transportation using the provided Free Transport Pass. FGC trains and the Metro speed you through the city faster than taxis, and fewer cars on the roads help reduce air pollution in Barcelona. The Metro L9 makes this more convenient than ever before
  • If you are exhibiting at the event, click here to find how you can contribute

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