At Mobile World Congress Americas, the GSMA launched a new global campaign to draw attention to the significant impact that mobile technology is having on the lives of more than 5 billion people around the world. The “Case For Change” puts the spotlight on the work of the mobile industry to help achieve the United Nations Sustainable Development Goals (SDGs) and, in doing so, connect everyone and everything to a better future.
“Operators and ecosystem players around the world are doing some amazing work to create this better future – and we need to tell those stories,” said Michael O’Hara, Chief Marketing Officer, GSMA. “Case For Change demonstrates the direct, positive impact that mobile operators have on the lives of billions of men, women and children around the world, on their communities, on economies, and on society as a whole.”
Packed with the latest in mobile technology – 360° cameras, mobiles, drone cams and more – the GPS-tagged Case For Change is travelling around the world. Starting with a low-vision marathon runner using connected glasses, the Case For Change will also show how mobile is delivering timely healthcare in Africa, providing an essential lifeline for refugees in the Middle East, and giving women financial independence in India, among many other stories. The Case For Change will be culminating its journey at this year’s Mobile World Congress, where it will be featured in the Innovation City.
Follow the #CaseForChange on social media: @CaseForChange on Twitter and CaseForChange on Facebook, Instagram and YouTube. Full information on the Case for Change campaign is available at www.caseforchange.com.
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