MWC continues to address rapidly growing interests in mobile amongst key vertical industry sectors. We offer MWC attendees the opportunity to amplify their knowledge about the mobile industry through Partner Programmes, Professional Training, and Power Hour Sessions. The programmes are developed and presented by some of the top organisations in the mobile ecosystem, and provide invaluable industry learning opportunities for our attendees. Please click on the logos below for details on each of the programmes.
These sessions are very popular and it is highly recommended you indicate your interest in attending. Our partners determine the criteria for admittance into their programme and will review requests to determine if you meet their qualifications.
For more information please click on the logos below.
Don't be fooled, app downloads don’t equal engagement or business success. In the rush to be mobile, brands have put a lot of effort into acquiring mobile app users, but are challenged with engagement and retention. Learn how Adobe Marketing Cloud helps companies to create and manage beautiful and productive app experiences, while combining the ability to acquire, understand, engage, and retain valuable users. In addition, Adobe will reveal new innovations for creating apps and digital insights to help you achieve success in a mobile only world.Click Here to Indicate Your Interest in Attending
A new era of mobile photography has arrived and we welcome our consumers to explore this era together with joy in their hearts. We believe technology is part of our lives and we enjoy the convenience and creativity it brings. At MWC 2016, Gionee will introduce a new member to its S series – the S8, an innovative mobile device that comes with hassle-free photo-shooting features and a pressure-sensitive display.Click Here to Indicate Your Interest in Attending
Mobile Media Summit brings together top brand marketers, advertising agencies, publishers, app developers and mobile/ad tech companies from around the world to discuss, debate and forecast where mobile advertising is and where it’s headed. Join us at the Theatre District in Fira Gran Via on February 22 and stay tuned to mobilemediasummit.com/Barcelona for details. Doors open at 9am.
The connected car conference by Samsung will be presented at MWC 2016. Come to learn Samsung's initiative for Connected Car ecosystem and meet industry opinion leaders.Click Here to Indicate Your Interest in Attending
Taiwan’s Information and Communications Technology (ICT) pushes the boundaries of innovation, developing domestic brands and emphasizes research and development. Taiwan Product Launch Press Conference will bring you the latest and the most innovative product development from Asus, Acer, Advantech and Dlink. In increasing focus on innovation, design and brand building, Taiwan hopes to grab a larger share of the value chain and increase its competitiveness worldwide. After our press conference we will continue to share the vision and innovation of Taiwan in the Taiwan Excellence Pavilion in Hall 7, Stand 7L81.Click Here to Indicate Your Interest in Attending
From its beginning, Twitter has answered one question better than any other service: what’s happening right now? Twitter is your live connection to the world, your live connection to culture. In these sessions, marketers and app developers learn how to harness Twitter’s tools to forge deeper customer relationships in the moment, and on mobile. Driving User Growth and App Engagement with Twitter Discover how Twitter’s free tools and advertising features can help you acquire and retain high-value users. For brand apps: 15:00 – 15:45 For gaming apps: 17:00 – 17:45 Building the Best Mobile Apps with Fabric Discover how Twitter's mobile platform, Fabric, addresses some common developer challenges: stability, distribution, revenue and identity. For iOS and Android developers: 16:00 – 16:45, 18:00 – 18:45Click Here to Indicate Your Interest in Attending
Open to all Congress Attendees. Pre-registered Attendees have priority. AVG Technologies, host of MWC 2015’s Mobile Security Forum, looks forward to continuing the mobile security conversation at MWC 2016, and we hope you’ll join us to contribute your expertise. The mobile security business has advanced signifcantly in the last year, leaving the industry to wonder if mobile threats are to be feared or flouted. We’ll bring together a panel of experts from Telefónica, Sony Mobile, TCL and Verizon, to address the questions OEMs and mobile operators, in particular, need to have answered. 9:00 - 9:30 AM Opening 9:30 - 11:30 AM Session: Mobile Threats: Fact or Fiction? - Introduction by Dr. Todd Simpson, CSO, AVG Technologies - Individual talks by each panelist (10 min each) - Alberto Sempere, Global Head, Consumer Security & Privacy Services, Telefónica - Sun Liang, President, Internet Business Group, TCL Communications Group - Gen Tsuchikawa, CSO & SVP, Sony Mobile - Kyle Malady, SVP & CNO, Global Network Infrastructure, Verizon Corporate 10:20 - 11:05 Panel discussion (30-45 min) 11:05 - 11:30 Q&A (10-25 min) 11:30 - 12:00 Meet the panelistsClick Here to Indicate Your Interest in Attending
GTI Summit 2016, hosted by Global TD-LTE Initiative, is aiming to expand TD-LTE global market, promote deeper convergence of TDD/FDD, propel subsequent evolution of 4G+ and 5G technology. This event will bring together the industry’s most influential players, policy makers and partners around the world to shape the future of TD-LTE and 5G .The GTI Summit 2016 is going to be an incredibly exciting event and should definitely not be missed.Click Here to Indicate Your Interest in Attending
With the global market encompassing 3.6 billion mobile subscribers, connecting with people in today’s global media landscape requires much more than a “mobile strategy.” Publishers and brands must adopt holistic, liquid, 360-degree experiences that cross all screens and borders. This event explores how media companies and brands can create experiences that elicit mobile consumers’ reactions to the moments that matter. This event is by invitation only. For more information and to request your invitation visit: http://www.iab.com/events/mobile-world-congress-2016/Click Here to Indicate Your Interest in Attending
Leading companies are gaining competitive advantage by putting data and analytics into the hands of individuals – empowering employees and partners, and delighting customers – enabling everyone to make better and faster decisions. Session includes IBM customer speakers, including Alior Bank and The All England Lawn Tennis Club, Wimbledon. Julie Ask from, Forrester Research, will share insights on the future of mobile and cognitive, emphasizing best practices and next steps you can take now to harness the power of mobile. Demonstration session, networking opportunities, and refreshments following the presentation. Please indicate your interest to attend the IBM Partner Event at www.ibm.com/events/ibmmobilefirstconference2016Click Here to Indicate Your Interest in Attending
By Invitation Only For the fifth straight year, McCann Worldgroup is bringing mobile industry experts together for a fullday session with their clients, enabling them to examine the latest technologies shaping the future of mobile marketing.Click Here to Indicate Your Interest in Attending
Open to all Congress Attendees. Pre-registered Attendees have priority. Tail-f Systems, a Cisco company, the leader in network programmability software is hosting its 3rd annual NETCONF and YANG event. Please join Cisco CTO Dave Ward and Ericsson VP of Technology Mats Karlsson at our 15:00 session “Cisco and Ericsson Model-driven Technology Vision” with an introduction to NETCONF and YANG by Tail-f Technologist Carl Moberg and moderated by IDC Senior Analyst Elisabeth Rainge. At 17:00, please join several leading Service Providers such as Deutsche Telekom, Equinix and others at our 17:00 session moderated by Heavy Reading Analyst Caroline Chappell “Modeling Network Services - Sky is the Limit with YANG”Click Here to Indicate Your Interest in Attending
Tropo’s flexible platform enables you to integrate your mobile and business calls with services you use every day, further differentiating and improving the customer experience. Developers can rapidly create powerful apps and services with value-added features for enterprises, service providers and consumers. Join us to hear from our panel of experts on the value of building a developer community and monetizable applications. Visit www.tropo.com.Click Here to Indicate Your Interest in Attending
Over the last decade, the Telecom industry has changed our society and people's way of living. At the same time, the society we support also influences what the Telecom industry will become. As we move toward 2020, the evolution to 5G has become an industry focus. 5G is a service network, which will transfer our industry from both network and business operation perspective. In this session, ZTE will bring you our 5G vision and innovative solutions that enables you a smooth evolution to 5G. We will also be joined by leading Telecom Operators to share their views and experiences in 5G architecture, SDN, NFV and disruptive services. Details and speakers to be announced soon. Check back for more information.Click Here to Indicate Your Interest in Attending
Sponsored by Hewlett Packard Enterprise Gain insights into the future direction of LTE technology and networks. Explore the key features and technologies defined in LTE-Advanced, discuss the benefits and challenges associated with the evolution from traditional RAN architectures to Cloud RAN, and obtain a better understanding of the new capabilities being considered for the next generation of wireless networking, 5G.
AppNexus, the world’s leading independent advertising company, is returning to Mobile World Congress for the third year in a row. Join AppNexus on Wednesday, February 24 for a discussion on the critical role of technology in realizing the promise of digital advertising. We will address topics including the future of publisher monetization, the importance of open architecture, customization, data and more. This session is appropriate for publishers, mobile app developers, bidders, buy-and-sell-side ad networks, agencies, brands and marketers.Click Here to Indicate Your Interest in Attending
European Connected Health Alliance, leading the DHWS16 summit, is the trusted connector, facilitating multi-stakeholder connections around ecosystems and driving sustainable change in the delivery of health and social care. Our community reaches 320+ member organisations and 15,000+ experts: governments, health & social care providers, companies, academics, insurances, citizens, and investors. ECHAlliance members develop innovative solutions around mobile health, chronic diseases management, active and healthy ageing, Internet of Things, wearables, and connected living. www.echalliance.com
imaginBank, the first mobile-only bank for millennials from CaixaBank. imaginBank is the first mobile-only bank in Spain and the first in the world which is operated exclusively on cell phone and social network apps. imaginBank is aimed at young people of all ages who are looking for a new financial service model; simple, clear, innovative and extremely social. The value proposition from CaixaBank goes a step further and allows customers to manage their finances themselves, giving them complete control of their personal economy. Among the most outstanding services that imaginBank customers can enjoy include being able to make payments between friends (P2P), 1-click loan applications to finance personal projects, virtual card payments directly from a cell phone and discounts on purchases. It also has an ATM search application for smartwatches and a service to check bank accounts, transactions and bills without having to leave Facebook. The mobile application can be downloaded totally for free from Google Play and the App Store.
As networks evolve to all-digital platforms, systems integrators, emerging software companies and traditional IT companies need to understand the challenges and keys to success in the mobile future. During this invitation-only summit, PricewaterhouseCoopers will present: Designing and Engineering the Industrial Internet The IoT is vital in today’s digital and manufacturing business. It plays a central role in new products/services development; customer relationships; applications that drive new revenue; and facilitates more efficient/agile supply chains. This panel will discuss the opportunities and challenges with designing and engineering the next generation Industrial Internet critical to driving transformational change in the marketplace. PricewaterhouseCoopers will be joined by influential leaders to explore what’s coming in the digital revolution – including the digital customer experience, data science, analytics and cybersecurity, and new IT norms.Click Here to Indicate Your Interest in Attending
By Invitation Only Visa Developer is transforming the way we introduce new products, capabilities, and services. From geo-location to real-time alerts to tokenization, Visa Developer offers you direct access to a growing number of APIs, tools and support so you can start building easier, faster and more secure ways to power commerce. Discover how you can leverage these resources from Visa leaders and industry experts at the Visa Developer Summit.
By Invitation Only Visa is hosting leaders in the payment industry to share their insights on bringing emerging payment technologies to market. Visa and our Visa Ready technology partners will share an accelerated process to bring new payment technologies such as mPOS and mobile payments to market quickly and unveil our roadmap for emerging payment technologies. The summit will feature industry leaders, Visa executives, and opportunities to develop new business relationships to facilitate launching new payment technologies.
Sponsored by Hewlett Packard Enterprise Attend this session to gain an essential understanding of SDN and NFV. Learn the technology impact to mobile CSPs, and explore the benefits, challenges, and other considerations needed to ensure a successful transition towards virtualized networks.
barcelonaqbit-bqb "The Quantum Information & CyberseQurity Think Tank" Presentation of the first world premier World Map Patent on Quantum information (MMPQuI). Through the information and conclusions of MMPQuI, the current state of go-to-market and business opportunities of the QI will be analysed. Presentation of the "qubit Institute" and "Quantum Information forum" Are you sure that Quantum Information is only in the Theoretical Physics Departments of the Universities? AGENDA 12h Welcome Alfonso Rubio-Manzanares,President, barcelonaqbit-bqb. 12.15h Keynote: "Quantum information & CyberseQurity". José Ignacio Latorre, PhD in Physics 12.45h qubit Institute David Arcos, CTO qubit Institute. 13h World Premier Map patent Enric Batalla. President, Cabier Institute and EMEA manager of TYNAX 13.20h Panel of experts Enric Batalla, Cabier Institute. Jordi Marin, Microsoft Toni López-Carrasco, Patent expert José Ignacio Latorre, PhD 13.50h Quantum Forum Oscar Sala, Quantum Forum, barcelonaqbit - bqb. Please visit http://barcelonaqbit.wix.com/entanglement for more information.
Connected Women continues to strive to create global awareness for greater involvement of women in the mobile industry. Women Leadership Accelerating the Digital Age will bring together leaders in technology, organizations that are looking at new ways to go beyond diversity, and how we can support women to rise to greater levels within their organizations.
For the second year, Gamelab Mobile (www.gamelab.es/mobile) stands out as one of the most inspiring and innovative parts of Mobile World Congress. Gamelab Mobile offers a full program of conferences, networking events and media opportunities for the growing mobile gaming community attending MWC. Leading voices from the mobile and the gaming sector join the event to dig into the future of interactive entertainment, discuss the current creative, technical and business challenges for companies and professionals, and explore the biggest and most exciting opportunities for the future. Conferences and panel discussions are devoted to inspire the work of those digital platforms and content creators that are looking to redefine the way we play, learn, live stories, engage socially and, ultimately, experience the world. The program of Gamelab Mobile @ MWC16 is 9:00 Gaming Networking All participants get together at the foyer of Theatre C - Hall 8.0 9:30 The Bright and Broad Future of Games: Trends & Facts Peter Warman, CEO Newzoo 10:00 The Samsung approach to developer success Mihai Pohontu, VP Emerging Platforms Samsung 10:30 Creating an Adventure at Every Location Jeremy Irish, Founder and CEO Geocaching 11:00 Game Skills as Currency Jon Neverdie Jacobs 11:30 Robot phone, a new communication and play device Tomotaka Takahashi, CEO Robo-garage 12:00 Next challenges on social gaming Horacio Martos, Co-CEO Social Point 12:30 Let the wearable games begin Rajat Dhariwal, CEO and HeadRat of Madrat Games 13:00 Portable brave new world Tommy Palm, Resolution Games 13:30 A competitive player journey Sean Lee, Chief Strategy Officer at Wargaming 14:00 The blurred lines between games and social media Max Cavazzani, CEO Etermax 14:30 Understanding Generation Y and the power of mobile games Mike Hawkyard, CEO Amuzo 15:00 Gaming Networking All participants get together at the foyer of Theatre C - Hall 8.0 Attendance is free for all MWC pass holders, but due to limited capacity pre-registration* is strongly advised. In any case, we advise all attendees to be at the venue not later than 9:15am to ensure they can find a seat at the theatre. Close to 2.000 MWC attendees registered for the Gamelab Mobile program in 2015. *Please follow the "Register Now" button on the upper right side of this page to buy your ticket or complete pre-registration. For more information and participation opportunities, please visit www.gamelab.es/mobile
The keys to the m-business focus on two factors: the overall experience that we offer to our users and the security of the operation. Recent fraud online worldwide figures explain the growing concern of companies and users by digital security. Thus, many companies decide to sacrifice the user experience to increase security, but this is not enough: the market wants disruptive solutions that offer a good balance between security and customer experience. ICAR offers mobile and web solutions for customer verification in order to prevent identity fraud and provide a good user experience. We bring the new generation of Identity Verification systems to the market by introducing a cloud system which automatically verifies the authenticity of customer and identity documents in less than 20 seconds. Join us as we share our vision.Click Here to Indicate Your Interest in Attending
Security is a business critical factor in the increasingly connected world as it equally enables and protects value creation. This session will illustrate the importance of security and show how hardware-based security solutions strengthen IoT business. Bill Hoffman (President of the Industrial Internet Consortium) will give an outlook on how society will be changed by billions of connected devices. Afterwards Dr. Stefan Hofschen (Division President Chip Card & Security at Infineon Technologies) will emphasize on IoT Security while Oliver Winzenried (CEO of Wibu-Systems) will introduce a concrete customer use case. Preliminary agenda 11:30 – 11:40: IIC – Industrial Internet Consortium: Opening Session 11:40 – 12:00: Infineon: “Why Security is business relevant for the IoT” 12:00 – 12:20: WIBU: “How to implement security in connected products” 12:20 – 12:25: Wrap up 12:25 – 12:30: Q & A and Invitation to continue discussion at Infineon booth Join the Infineon IoT Security Power Hour for: - An outlook from the Industrial Internet Consortium on how the IoT will affect society - A perspective from Infineon on “Why security is business relevant for the IoT” - A viewpoint from Wibu-Systems on “How to implement security in connected products” - A Q&A session with thought leaders to get direct insights about your personal concerns The room is able to accommodate 100 attendees only. So register today for your attendance.Click Here to Indicate Your Interest in Attending
mSchools Changing Education Together, organized by Mobile World Capital Barcelona, is a one-day seminar for school administrators and policy makers to meet and discuss the role of mobile in education. This 2nd edition focuses on the responsible use of mobile devices and the changing role of schools in the digital age. Attendees hear from leading mobile education experts, see how other schools address mobile learning and participate in open discussions of mobile in education.Click Here to Indicate Your Interest in Attending
Operators are re-evaluating how to run the network given opex/capex pressures, the need to run multiple generations of technology, and the demand to innovate services faster. Most operators don’t realize signaling can be the gateway–or barrier–to a network that easily supports services like VoLTE, VoWiFi and IoT. Industry recognized signaling expert Doug Ranalli explains the signaling layer and how operators are utilizing a “common signaling core” to create competitive advantage and reduce costs.Click Here to Indicate Your Interest in Attending
smart SD Card: a self-contained solution to secure your online accesses, all your Apps and contactless services Presentations will focus on microSD as a business-independent self-contained secure element for various contactless and security use cases such as FIDO, IoT and HCE that is simple to deploy and presents the lowest up front cost for a solution which comes with security certifications. Also a business model for mobile services based on microSD card that is beneficial for banks in mobile contactless payments, for transit operators or government mobile eID card applications.Click Here to Indicate Your Interest in Attending
How can you use real-time data - including location data - to enhance web and CRM programs and influence the customer purchase? Using real-world examples with KPI smashing results, Jessica Stephens, will be discussing the importance of real-time interactions that are triggered by customer behaviour not by the marketer’s best guess. Your customer wants a personalised and relevant experience, with every interaction, tailored around their location, activity and device.Click Here to Indicate Your Interest in Attending