Partner Programmes

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Mobile World Congress partner Programmes

MWC continues to address rapidly growing interests in mobile amongst key vertical industry sectors. We offer MWC attendees the opportunity to amplify their knowledge about the mobile industry through Partner Programmes, Professional Training, and Power Hour Sessions. The programmes are developed and presented by some of the top organisations in the mobile ecosystem, and provide invaluable industry learning opportunities for our attendees. Please click on the logos below for details on each of the programmes.

These sessions are very popular and it is highly recommended you indicate your interest in attending. Our partners determine the criteria for admittance into their programme and will review requests to determine if you meet their qualifications.

Click Here to Indicate Your Interest in Attending

Click Here to View the Full Partner Agenda
 
A partner programme gives your company the platform to deliver custom-crafted events – industry insights, company solutions, announcements, product and service demonstrations, case studies, or workshops – to your invited audience. It offers attendees the opportunity to engage and learn from some of the top organisations in the industry. Each programme is developed and presented by leaders of mobile innovation. These unique programmes provide valuable insider knowledge about the rapidly growing mobile ecosystem.

See what our partners and attendees like about them!

For more information please click on the logos below.

Monday 22 Feb

Adobe: Mobile Is The Strategy – How To Drive Successful Mobile Engagement Through Apps

Monday, 22 Feb 15:00 - 19:00 Hall 8.0 Theatre B

Don't be fooled, app downloads don’t equal engagement or business success. In the rush to be mobile, brands have put a lot of effort into acquiring mobile app users, but are challenged with engagement and retention. Learn how Adobe Marketing Cloud helps companies to create and manage beautiful and productive app experiences, while combining the ability to acquire, understand, engage, and retain valuable users. In addition, Adobe will reveal new innovations for creating apps and digital insights to help you achieve success in a mobile only world.

Click Here to Indicate Your Interest in Attending

15:00 - 15:05

Welcome Message

Speakers: Ray Pun, Senior Manager, Mobile Marketing, Adobe

15:05 - 15:25

Adobe Marketing Cloud & Mobile Strategy

Speakers: Matt Asay, VP, Mobile, Adobe

15:25 - 15:45

TV Everywhere And Mobile Video

Speakers: Campbell Foster, Director of Product Marketing, Adobe

15:45 - 16:10

Mobile App Engagement

Speakers: Roger Woods, Director of Mobile Product & Strategy, Adobe

16:10 - 16:30

Mobile Technology Partners

Speakers: Arun Bhattacharya, Product Marketing Director, Adobe

16:30 - 16:50

Mobile Apps For Your Enterprise

Speakers: Lahary Ravuri, Group Manager, Strategy and Product Marketing, Adobe

16:50 - 17:00

Q&A

Speakers: Ray Pun, Senior Manager, Mobile Marketing, Adobe

17:00 - 19:00

Reception And Networking

Gionee – New Identity And S8 Launch

Monday, 22 Feb 14:30 - 17:00 Hall 8.0 Theatre C

A new era of mobile photography has arrived and we welcome our consumers to explore this era together with joy in their hearts. We believe technology is part of our lives and we enjoy the convenience and creativity it brings. At MWC 2016, Gionee will introduce a new member to its S series – the S8, an innovative mobile device that comes with hassle-free photo-shooting features and a pressure-sensitive display.

Click Here to Indicate Your Interest in Attending

14:30 - 17:00

Gionee: Product Launch

Mobile Media Summit @ Mobile World Congress

Monday, 22 Feb 09:30 - 16:55 Hall 8.0 Theatre D

Mobile Media Summit brings together top brand marketers, advertising agencies, publishers, app developers and mobile/ad tech companies from around the world to discuss, debate and forecast where mobile advertising is and where it’s headed. Join us at the Theatre District in Fira Gran Via on February 22 and stay tuned to mobilemediasummit.com/Barcelona for details. Doors open at 9am.

Sponsors and partners

Click Here to Indicate Your Interest in Attending

09:30 - 10:30

Mobile Media Summit: Networking Breakfast

Grab your coffee and a pastry and get ready for an inspiring talk during mobile’s biggest event of the year. Ahead is an exciting day of learning, networking and sharing!

10:30 - 10:35

Mobile Media Summit: Welcome And Opening Remarks

Paran Johar - CEO, MMS

10:35 - 11:00

Mobile Media Summit: Keynote: Prepare For The Next Era Of Mobile Connectivity

The mobile industry is not easy for marketers to work with - multiple standards, competing interfaces, and differing regulatory regimes across markets. Find out how Telefonica UK CEO Ronan Dunne, is enabling global digital growth within his company and the changes necessary for the industry to maintain the increasing growth rate expected. Ronan Shields (Moderator) - Digital Editor, The Drum Ronan Dunne - CEO, Telefónica UK

11:00 - 11:25

Mobile Media Summit: Mobitypes: You Are What You Download

On mobile, each user is a curator of their own experience. Mobile home screens offer true representations of our interests, passions and intentions. We will look at the role mobile plays in people’s lives, and the moments that matter along the customer journey, through the apps they use the most. We will continue to explore new ways to get to know people, so we can continue to exceed their expectations. Ariana Stolarz - Global Director of Strategy, MRM // McCann Michael McLaren - CEO, MRM // McCann

11:25 - 11:50

Mobile Media Summit: Panning For Gold: Effective Data ‘Mining’

Digital marketing's strength is data but separating the gold from the silt can be tricky. This is becoming an increasing challenge as the sheer volume of mobile data expands daily. Without the right tools and support, preventing marketers from making good analytical decisions. Top marketers will share with you best practices to make better decisions using the data and how to maximize the reach and influence of your campaign from relevant data sets. Daniel Rosen (Moderator) - Global Director of Advertising, Telefónica Alex Newman - MD OMD Mobile EMEA, OMD Fabio Esposti - Global Display Programmatic Marketing Lead, eBay Francesco Federico - Global Digital Marketing Director, Acer Jon Carney - Chief Digital Officer, EMEA, McCann Worldgroup

11:50 - 12:15

Mobile Media Summit: The Next $50B: How Mobile Conquers Video

News headlines constantly scream of the explosion of mobile video growth. Some predictions say that 80% of all internet traffic will be streaming video content by 2019. Video inventory is low and the demand is still high – especially for quality video inventory. Find out what is happening in “viewability,” programmatic, paths to ROI and the prospects for new measurement formats to ensure your ad is seen. Jason Shulman (Moderator) - SVP, Sales, Chocolate Dan Bruinsma - SVP, Director, Starcom MediaVest Emily Palmer - Head of Programmatic, EMEA, Thomson Reuters Ilicco Elia - Head of Mobile, DigitasLBi Jide Sobo - Head of Mobile, MEC Interaction

12:15 - 13:00

Mobile Media Summit: Networking Lunch

13:00 - 13:25

Mobile Media Summit: A View From The Top – Embracing Change In The New Digital Reality

Digital ain't easy, so we go beyond the hype and hear from the very top C-Suite the biggest challenges keeping them up at night in the advertising and marketing game, the solutions they need to execute complex campaigns and how to keep up with the constant change from consumers and clients. Paran Johar (Moderator) - CEO, MMS Gary Davis – Vice President, Global Consumer Marketing, Intel Security Jonathan Wall - Group eCommerce Director, Shop Direct Marcy Quinn Samet - Global Chief Marketing Officer, MRM // McCann

13:25 - 13:50

Mobile Media Summit: Building Unconventional Partnerships To Delight Your Customer

Consumers are more interested in experiences above products, but too often large companies don’t have the flexibility to act on partnerships to build exciting consumer activations. Using the data, knowledge, and connections to consumers that exist in every organization, how do you build partnerships that leverage strengths and capabilities beyond narrow product silos? In this session we explore an exceptional partnership between Procter & Gamble and leading European insurance company ERGO Direkt leading to a great experience. Thomas Fellger (Moderator) - CEO, iconmobile Markus Kiessling - Head of Mobile Lab, ERGO Direkt Stephen Squire - Global Marketing Director, Procter & Gamble

13:50 - 14:10

Mobile Media Summit: Tales From The Programmatic Revolution: What’s Real And What’s Hype?

The programmatic revolution has altered both the buy and sell sides of media, but to what effect? What has truly changed, and what is hype ? Has programmatic become as important in mobile media? Bill Fisher (Moderator) - Analyst, eMarketer Jonathan Nelson - CEO, Omnicom Digital

14:10 - 14:35

Mobile Media Summit: Creativity + Action = Masterful Mobile Experiences

The mobile technology stack is finally robust enough for marketers to create amazing campaigns and experiences. Taking a platforms focus, our experts will demonstrate ways to infuse innovation and unleash the creative process to build mobile products and services to delight consumers at the same time driving brand interactions via utility and interface. Creating digital experiences requires both "say" and "do" with "do" offering perhaps the most critical and often overlooked impact on success. Justin Pearse (Moderator) – Managing Director, The Drum Works Chris Colborn - EVP Global Chief Design and Innovation Officer, R/GA Darin Brown - EMEA CEO, POSSIBLE David Berkowitz - Chief Marketing Officer, MRY Tom Daly - Group Director, Global Connections, Coca-Cola

14:35 - 15:00

Mobile Media Summit: Keynote: Digital & Beauty: The Perfect Match

The Beauty Industry is no exception to digital transformation. Featured speaker Jaime del Valle of L'Oreal explains how they are committed to revisit their business model and accelerate the digitalization of the value chain globally. From product development to digital services and ecommerce, he will review some of the initiatives L'Oreal is rolling out at a global scale to remain at the forefront of the Beauty industry. Jaime Del Valle Sansierra - CMO, L'Oreal Spain

15:00 - 15:15

Mobile Media Summit: Networking Break

15:15 - 15:40

Mobile Media Summit: McWhopper: How A Burger Mash-Up Had The World Talking About Peace

On August 26, 2015, Burger King did the unthinkable — they published an open letter in press, social, and outdoor, calling for a "burger wars ceasefire” with longstanding corporate rival McDonald’s. Burger King proposed that the two restaurants join forces to cook and serve a symbolic hybrid burger — the McWhopper — to raise awareness of Peace Day, September 21st. Y&R Global CEO David Sable and Fernando Machado, SVP for Global Brand Management at Burger King, share how this story unfolded turning the McWhopper into a global topic of conversation. Through Burger King’s spirited lightheartedness, creativity and nimble approach, a simple open letter generated not only brand love but also awareness of Peace Day, the ultimate objective of the campaign. David Sable - Global CEO, Y&R Fernando Machado - SVP Global Brand Management, Burger King

15:40 - 16:05

Mobile Media Summit: Telling A Brand Story In The Age Of Digital

Mobile has augmented the digital marketer's segmentation toolkit, helping brands and agencies better understand consumer data. However, brands still have a story to tell. After consumers are segmented on demographics, behavior, social graphs, location, and context, what's left of that story? Discover ways to create and protect an emotional connection between consumers and brands without getting lost at sea. Roger Cheng (Moderator) - Executive Editor, CNET Alexander Schlaubitz - Vice President, Marketing, Lufthansa Jene Elzie - Vice President, International Marketing, NBA Jill Cress – EVP, Global Consumer Marketing Global Practices and Solutions, MasterCard Ross Sleight – Chief Strategy Officer, Somo

16:05 - 16:30

Mobile Media Summit: Silos Are For Farmers – So Why Is Your Valuable Data Sitting In One?

Marketers are sitting on great mountains of data, but most of it is siloed, sampled, and very difficult to harvest into effective ad spend. Fixing the problem has meant spending a lot of money, too much time, and requires the full support of IT staff, all inputs most marketers are sorely lacking. Google explains how to dynamite the silos and liberate the data with an inexpensive and short project lasting just days. Chris Gale - Cloud Platform Business Manager, Google

16:30 - 16:55

Mobile Media Summit: Closing Session – Bank Of America Fireside Chat With Starcom USA

We end Mobile Media Summit at Mobile World Congress with "Mobile Is..." a fireside chat between Lou Paskalis, Senior Vice President, Enterprise Media Executive at Bank of America and Lisa Donohue, CEO at Starcom USA. Lisa Donohue - CEO, Starcom USA Lou Paskalis - Senior Vice President, Enterprise Media Executive, Bank of America

Samsung: The Car, Connected

Monday, 22 Feb 17:00 - 19:00 Hall 8.0 Theatre F

The connected car conference by Samsung will be presented at MWC 2016. Come to learn Samsung's initiative for Connected Car ecosystem and meet industry opinion leaders.

Click Here to Indicate Your Interest in Attending

Taiwan Excellence – Taiwan. Connecting The World Together

Monday, 22 Feb 11:00 - 12:30 Hall 8.0 Theatre B

Taiwan’s Information and Communications Technology (ICT) pushes the boundaries of innovation, developing domestic brands and emphasizes research and development. Taiwan Product Launch Press Conference will bring you the latest and the most innovative product development from Asus, Acer, Advantech and Dlink. In increasing focus on innovation, design and brand building, Taiwan hopes to grab a larger share of the value chain and increase its competitiveness worldwide. After our press conference we will continue to share the vision and innovation of Taiwan in the Taiwan Excellence Pavilion in Hall 7, Stand 7L81.

Click Here to Indicate Your Interest in Attending

Twitter: Building Successful Mobile Apps With Twitter And Fabric

Monday, 22 Feb 15:00 - 18:45 Hall 8.0 Theatre A

From its beginning, Twitter has answered one question better than any other service: what’s happening right now? Twitter is your live connection to the world, your live connection to culture. In these sessions, marketers and app developers learn how to harness Twitter’s tools to forge deeper customer relationships in the moment, and on mobile. Driving User Growth and App Engagement with Twitter Discover how Twitter’s free tools and advertising features can help you acquire and retain high-value users. For brand apps: 15:00 – 15:45 For gaming apps: 17:00 – 17:45 Building the Best Mobile Apps with Fabric Discover how Twitter's mobile platform, Fabric, addresses some common developer challenges: stability, distribution, revenue and identity. For iOS and Android developers: 16:00 – 16:45, 18:00 – 18:45

Click Here to Indicate Your Interest in Attending

Tuesday 23 Feb

AVG: Mobile Threats: Fact Or Fiction?

Tuesday, 23 Feb 09:30 - 12:00 Hall 8.0 Theatre D

Open to all Congress Attendees. Pre-registered Attendees have priority. AVG Technologies, host of MWC 2015’s Mobile Security Forum, looks forward to continuing the mobile security conversation at MWC 2016, and we hope you’ll join us to contribute your expertise. The mobile security business has advanced signifcantly in the last year, leaving the industry to wonder if mobile threats are to be feared or flouted. We’ll bring together a panel of experts from Telefónica, Sony Mobile, TCL and Verizon, to address the questions OEMs and mobile operators, in particular, need to have answered. 9:00 - 9:30 AM Opening 9:30 - 11:30 AM Session: Mobile Threats: Fact or Fiction? - Introduction by Dr. Todd Simpson, CSO, AVG Technologies - Individual talks by each panelist (10 min each) - Alberto Sempere, Global Head, Consumer Security & Privacy Services, Telefónica - Sun Liang, President, Internet Business Group, TCL Communications Group - Gen Tsuchikawa, CSO & SVP, Sony Mobile - Kyle Malady, SVP & CNO, Global Network Infrastructure, Verizon Corporate 10:20 - 11:05 Panel discussion (30-45 min) 11:05 - 11:30 Q&A (10-25 min) 11:30 - 12:00 Meet the panelists

Click Here to Indicate Your Interest in Attending

GTI Summit 2016

Tuesday, 23 Feb 09:00 - 12:15 Hall 8.0 Theatre E

GTI Summit 2016, hosted by Global TD-LTE Initiative, is aiming to expand TD-LTE global market, promote deeper convergence of TDD/FDD, propel subsequent evolution of 4G+ and 5G technology. This event will bring together the industry’s most influential players, policy makers and partners around the world to shape the future of TD-LTE and 5G .The GTI Summit 2016 is going to be an incredibly exciting event and should definitely not be missed.

Click Here to Indicate Your Interest in Attending

09:00 - 09:10

GTI Summit: Arrival

09:10 - 09:12

GTI Summit: Opening Speech

Speakers: Craig Ehrlich, Chairman, GTI

09:12 - 09:20

GTI Summit: 5th Anniversary Celebration & Kick Off Of GTI 2.0

Speakers: Shang Bing, Chairman, China Mobile ; Masayoshi Son, Chairman & CEO, Softbank Group Corp ; Craig Ehrlich, Chairman, GTI ; Zhao Houlin, Secretary-General, ITU

09:20 - 10:30

GTI Summit: Leadership Speech

Speakers: Zhao Houlin, Secretary-General, ITU ; Shang Bing, Chairman, China Mobile ; Masayoshi Son, Chairman & CEO, Softbank Group Corp ; Mats Granryd, Director General, GSMA

10:30 - 11:00

GTI Summit: Release Of Innovative Product And Service

- Release of China Mobile 5G Innovation Center - Release of VoLTE Devices Solution by China Mobile and Partners

11:00 - 11:15

GTI Summit: Break

11:15 - 11:30

GTI Summit: Latest Updates Of Global 3.5GHz Industry

Speakers: Carlson Chu, SVP, PCCW

11:30 - 11:45

GTI Summit: 3.5GHz Industry In Japan

Speakers: Masashi Usami, Executive Director and General Manager, KDDI

11:45 - 12:15

GTI Summit: Panel:3.5GHz End-To-End Ecosystem

China Mobile, KDDI, PCCW/UKB, Qualcomm, Huawei

iab: Turning Mobile into Mobility: Innovation without Borders

Tuesday, 23 Feb 09:00 - 17:00 Hall 8.0 Theatre F

With the global market encompassing 3.6 billion mobile subscribers, connecting with people in today’s global media landscape requires much more than a “mobile strategy.” Publishers and brands must adopt holistic, liquid, 360-degree experiences that cross all screens and borders. This event explores how media companies and brands can create experiences that elicit mobile consumers’ reactions to the moments that matter. This event is by invitation only. For more information and to request your invitation visit: http://www.iab.com/events/mobile-world-congress-2016/

Click Here to Indicate Your Interest in Attending

IBM MobileFirst Conference

Tuesday, 23 Feb 15:15 - 19:00 Hall 8.0 Theatre D

Leading companies are gaining competitive advantage by putting data and analytics into the hands of individuals – empowering employees and partners, and delighting customers – enabling everyone to make better and faster decisions. Session includes IBM customer speakers, including Alior Bank and The All England Lawn Tennis Club, Wimbledon. Julie Ask from, Forrester Research, will share insights on the future of mobile and cognitive, emphasizing best practices and next steps you can take now to harness the power of mobile. Demonstration session, networking opportunities, and refreshments following the presentation. Please indicate your interest to attend the IBM Partner Event at www.ibm.com/events/ibmmobilefirstconference2016

Click Here to Indicate Your Interest in Attending

15:15 - 15:30

IBM: Welcome

15:30 - 16:05

IBM: New Way To Work

16:05 - 16:15

IBM: New Way To Engage: Wimbledon Case Study

16:15 - 16:20

IBM: New Way To Engage

16:20 - 16:30

IBM: New Way Forward, Part 1

16:30 - 16:40

IBM: New Way Forward, Part 2

16:45 - 17:15

IBM: Demonstration Session And Networking

McCann Worldgroup

Tuesday, 23 Feb 12:00 - 17:30 Hall 8.0 Theatre A

By Invitation Only For the fifth straight year, McCann Worldgroup is bringing mobile industry experts together for a fullday session with their clients, enabling them to examine the latest technologies shaping the future of mobile marketing.

Click Here to Indicate Your Interest in Attending

Tail-F Systems: Future Of Network Service Orchestration

Tuesday, 23 Feb 15:15 - 19:00 Hall 8.0 Theatre B

Open to all Congress Attendees. Pre-registered Attendees have priority. Tail-f Systems, a Cisco company, the leader in network programmability software is hosting its 3rd annual NETCONF and YANG event. Please join Cisco CTO Dave Ward and Ericsson VP of Technology Mats Karlsson at our 15:00 session “Cisco and Ericsson Model-driven Technology Vision” with an introduction to NETCONF and YANG by Tail-f Technologist Carl Moberg and moderated by IDC Senior Analyst Elisabeth Rainge. At 17:00, please join several leading Service Providers such as Deutsche Telekom, Equinix and others at our 17:00 session moderated by Heavy Reading Analyst Caroline Chappell “Modeling Network Services - Sky is the Limit with YANG”

Click Here to Indicate Your Interest in Attending

Tropo: Enabling New Apps & Services With Tropo’s Platform

Tuesday, 23 Feb 10:00 - 12:00 Hall 8.0 Theatre B

Tropo’s flexible platform enables you to integrate your mobile and business calls with services you use every day, further differentiating and improving the customer experience. Developers can rapidly create powerful apps and services with value-added features for enterprises, service providers and consumers. Join us to hear from our panel of experts on the value of building a developer community and monetizable applications. Visit www.tropo.com.

Click Here to Indicate Your Interest in Attending

ZTE: The Road To 5G

Tuesday, 23 Feb 15:00 - 19:00 Hall 8.0 Theatre C

Over the last decade, the Telecom industry has changed our society and people's way of living. At the same time, the society we support also influences what the Telecom industry will become. As we move toward 2020, the evolution to 5G has become an industry focus. 5G is a service network, which will transfer our industry from both network and business operation perspective. In this session, ZTE will bring you our 5G vision and innovative solutions that enables you a smooth evolution to 5G. We will also be joined by leading Telecom Operators to share their views and experiences in 5G architecture, SDN, NFV and disruptive services. Details and speakers to be announced soon. Check back for more information.

Click Here to Indicate Your Interest in Attending

Training Programmes

Award Solutions: LTE-Advanced, Cloud RAN, and 5G

Tuesday, 23 Feb 10:30 - 16:30 CC8.17 A/B

Sponsored by Hewlett Packard Enterprise Gain insights into the future direction of LTE technology and networks. Explore the key features and technologies defined in LTE-Advanced, discuss the benefits and challenges associated with the evolution from traditional RAN architectures to Cloud RAN, and obtain a better understanding of the new capabilities being considered for the next generation of wireless networking, 5G.

Sponsors and partners

Click Here to Indicate Your Interest in Attending

10:30 - 12:00

LTE-Advanced

This training session highlights the key features and benefits of deploying LTE-Advanced such as carrier aggregation, ICIC, CoMP, SON to name a few. Attendees will be able to plan and prioritize the deployment of such features and identify the impact to LTE RAN.

13:00 - 14:30

Cloud RAN

Cloud RAN - This training session highlights the reasons and benefits of evolving from current LTE RAN architecture and step through the intermediate steps to reach to Cloud RAN. Attendees will be able to identify the consideration for each step of RAN evolution, plan for front-haul and back-haul architecture, use of CPRI based connectivity, and impact of C-RAN in deploying LTE-Advanced features.

15:00 - 16:30

5G Unraveled

This training session defines what 5G is and what 5G is not. It identifies the reasons for considering 5G evolution and highlights the key features and benefits of 5G. Attendees will be able to list the ways 5G plans to achieve improved latency and higher data rates to support variety of use cases.

Wednesday 24 Feb

AppNexus: Open Technology & the Future of Advertising

Wednesday, 24 Feb 11:00 - 13:00 Hall 8.0 Theatre B

AppNexus, the world’s leading independent advertising company, is returning to Mobile World Congress for the third year in a row. Join AppNexus on Wednesday, February 24 for a discussion on the critical role of technology in realizing the promise of digital advertising. We will address topics including the future of publisher monetization, the importance of open architecture, customization, data and more. This session is appropriate for publishers, mobile app developers, bidders, buy-and-sell-side ad networks, agencies, brands and marketers.

Click Here to Indicate Your Interest in Attending

ECHAlliance: Digital Health & Wellness Summit 2016

Wednesday, 24 Feb 09:25 - 17:30 Hall 8.0 Theatre F

European Connected Health Alliance, leading the DHWS16 summit, is the trusted connector, facilitating multi-stakeholder connections around ecosystems and driving sustainable change in the delivery of health and social care. Our community reaches 320+ member organisations and 15,000+ experts: governments, health & social care providers, companies, academics, insurances, citizens, and investors. ECHAlliance members develop innovative solutions around mobile health, chronic diseases management, active and healthy ageing, Internet of Things, wearables, and connected living. www.echalliance.com

Sponsors and partners

Click Here to Indicate Your Interest in Attending

09:25 - 09:30

ECHAlliance: Welcome, Introduction

Speakers: Brian O’Connor, Chair, ECHAlliance

09:30 - 10:00

ECHAlliance: Public Policies And Digital Health Strategy

Moderator: Brian O’Connor, Chair, ECHAlliance
Speakers: Ain Aaviksoo, Deputy Secretary General for E-services and Innovation, Ministry of Social Affairs of Estonia

Various governments representatives and political leaders will present their Digital Health strategy and their vision of the future of health & social care.

10:00 - 11:00

ECHAlliance: Personalised Health and Big Data

Speakers: Matej Adam, Healthcare Industry Leader EMEA, IBM ; Allan Bowyer, EMEA Lead for Mobile Treatment Adherence, Janssen Healthcare Innovation ; Florence Gaudry-Perkins, International Director for Government Affairs, Nokia

The potential for personalised medicine to transform clinical practice has been the subject of much discussion and hype over the last decade. The industry is now poised for rapid growth because of recent advances in the field, including more sophisticated diagnostic technologies and a greater understanding of disease heterogeneity.

11:00 - 11:30

ECHAlliance: Coffee Break / Networking / Exhibition

11:30 - 12:00

ECHAlliance: Keynote Address: Optimising The Interaction Between Man And Machine: From F1 To Healthcare

12:00 - 12:35

ECHAlliance: Behaviours Change

Moderator: Joan Cornet, Director, mHealth Competence Center, Mobile World Capital Barcelona
Speakers: Karolina Korth, Business Development Manager, ROCHE Diabetes Care Spain / Emmitnens Healthcare ; Fabrice Pakin, CEO, IGNILIFE ; Kumar Jacob, CEO, Mindwave Ventures

The introduction of technologies in health and social care systems has an impact on people (patients and professionals), organization and workflows. Panelists will present their activities, projects & products, demonstrating innovative strategies to change human behaviors and support decision-making.

12:35 - 12:50

ECHAlliance: Keynote Address: The Hyper-Connected Individual, Household & City Meets the Healthcare Sector

Speakers: Chris Lewis, , Telecoms Industry Analyst

12:50 - 13:50

ECHAlliance: Boxed Lunch/ Networking & B2B Matchmaking / Exhibition

13:50 - 14:35

ECHAlliance: Portraits of Leadership & Transformation in Digital Health

Moderator: Diego Esteban, Partner, Russell Reynolds Associates
Speakers: David Labajo, Head of eHealth Marketing & Business Development, Teléfonica ; Ollie Smith, Director of Strategy and Innovation, Guy's and St. Thomas' Charity

The digital transformation of healthcare has the potential to dramatically change both the products and services that companies produce and the processes used to produce them. The presentation will help better understand how leading “digital” companies in healthcare are responding to the need to build their own digital capability and how this has affected the organizational structures and their need for talent.

14:35 - 14:55

ECHAlliance: Keynote Address: Re-Structuring The Healthcare Delivery

Speakers: Lars Kalfhaus, Country Director, ROCHE / General Manager, Emmitnens, ROCHE Diabetes Care Spain / Emmitnens Healthcare

14:55 - 15:25

ECHAlliance: Innovation Showcasing Session

6 start-ups & SMEs will present their innovations, their products & services.

15:25 - 15:55

ECHAlliance: Coffee Break / Networking / Exhibition

15:55 - 16:40

ECHAlliance: Consumers Health

Speakers: Nick Van Terheyden, Chief Medical Officer, DELL ; Jorge Fernandez Miranda, Global Head of Smart Health, Teléfonica

Consumers are more and more involved in the management of their health. The relations with health professionals have changed, and patients are more informed. The prevention through an healthy lifestyle is penetrating number of industries such as mass market electronic and entertainment devices, transport, sport, etc.

16:40 - 17:25

ECHAlliance: My Healthy Company

Speakers: Carlos Esteban, HR and Corporate Responsibility Director, Zurich Insurance Spain ; Ingrid Vieira, Marketing & Communication Director, Biwel

This session will describe practical cases of wellness programmes engaged by companies for their employees. What are the benefits of a corporate wellness programme? What is the impact on employees’ health status? On motivation? On presenteeism and productivity? What are the benefits on healthcare costs?

17:25 - 17:30

ECHAlliance: Conclusions, Announcements & Closing

17:30 - 17:30

ECHAlliance: Close

Speakers: Brian O’Connor, Chair, ECHAlliance

imaginBank, The Mobile-only Bank From CaixaBank

Wednesday, 24 Feb 10:00 - 12:30 Hall 8.0 Theatre C

imaginBank, the first mobile-only bank for millennials from CaixaBank. imaginBank is the first mobile-only bank in Spain and the first in the world which is operated exclusively on cell phone and social network apps. imaginBank is aimed at young people of all ages who are looking for a new financial service model; simple, clear, innovative and extremely social. The value proposition from CaixaBank goes a step further and allows customers to manage their finances themselves, giving them complete control of their personal economy. Among the most outstanding services that imaginBank customers can enjoy include being able to make payments between friends (P2P), 1-click loan applications to finance personal projects, virtual card payments directly from a cell phone and discounts on purchases. It also has an ATM search application for smartwatches and a service to check bank accounts, transactions and bills without having to leave Facebook. The mobile application can be downloaded totally for free from Google Play and the App Store.

With the participation of:

Click Here to Indicate Your Interest in Attending

Digital Revolution Summit

Wednesday, 24 Feb 09:20 - 17:30 Hall 8.0 Theatre D

As networks evolve to all-digital platforms, systems integrators, emerging software companies and traditional IT companies need to understand the challenges and keys to success in the mobile future. During this invitation-only summit, PricewaterhouseCoopers will present: Designing and Engineering the Industrial Internet The IoT is vital in today’s digital and manufacturing business. It plays a central role in new products/services development; customer relationships; applications that drive new revenue; and facilitates more efficient/agile supply chains. This panel will discuss the opportunities and challenges with designing and engineering the next generation Industrial Internet critical to driving transformational change in the marketplace. PricewaterhouseCoopers will be joined by influential leaders to explore what’s coming in the digital revolution – including the digital customer experience, data science, analytics and cybersecurity, and new IT norms.

Click Here to Indicate Your Interest in Attending

09:20 - 09:30

Digital Revolution Summit: Welcome & Introduction

Speakers: John Hoffman, CEO and Director, GSMA Ltd.

09:30 - 10:00

Digital Revolution Summit: AT&T Keynote

Speakers: Glenn Lurie, President & CEO, AT&T Mobility

10:00 - 10:30

Digital Revolution Summit: Fireside Chat With Telefónica

Speakers: Carlos López Blanco, Global Head, Public and Regulatory Affairs, Member of the Executive Committee, Telefónica, S.A.

Fireside chat with Carlos Lopez Blanco, Officer, Global Head Public and Corporate Affairs, Telefónica

10:30 - 10:50

Digital Revolution Summit: Networking Break #1

10:50 - 11:50

Digital Revolution Summit: Panel 1 – Designing and Engineering the Industrial Internet

Moderator: Shahid Ahmed, Partner, PricewaterhouseCoopers
Speakers: Doug Davis, Senior Vice President, General Manager, Internet of Things Group, Intel ; Denzil Samuels, Senior Vice President, GE Digital ; Mike Schabel, Head of Wireless System Architecture and Engineering, Nokia ; Lucas Skoczkowski, CEO, Redknee ; Harry West, CEO, Frog Design

The IoT is a vital component of today’s digital business. It plays a central role in the development and launch of innovative new products and services; strengthens customer relationships through enhanced connected products; runs the applications that drives new revenue, and, ultimately, facilitates more efficient and agile supply chain. Today’s industrial manufacturers are striving to rapidly transform their organizations and their products to capture mindshare in the digital age. Yet, as manufacturers undergo the fundamental shift required to become truly digital, they face an unprecedented and complex set of challenges — from the increased need for software talent caused by greater demand from digital customers to new competitors who are disrupting traditionally monetized services. A robust set of Industrial Design and Engineering principles are needed to build the next generation Industrial Internet. This panel, comprised of largest industrial companies in the world, will discuss the opportunities and challenges associated with designing and engineering the next generation Industrial Internet. Moderator: Shahid Ahmed, Partner, PricewaterhouseCoopers Panellists: Doug Davis, Senior Vice President, General Manager, Internet of Things Group, Intel Denzil Samuels, Senior Vice President, GE Digital Mike Schabel, Head of Wireless System Architecture and Engineering, Nokia Lucas Skoczkowski, CEO, Redknee Harry West, CEO, Frog Design

11:50 - 13:00

Digital Revolution Summit: Lunch Break

13:00 - 14:00

Digital Revolution Summit: Panel 2 – Service Provider Opportunities and Challenges in the Digital Economy

Moderator: Mohamed Kande, US & Global Advisory Leader - Technology, Media & Telecoms (TMT), PricewaterhouseCoopers,
Speakers: Mark Bartolomeo, Vice President Internet of Things M2M Connected Solutions, Verizon ; Norman Fekrat, Chief Strategy and Revenue Officer, Lemko ; Wolfgang Kopf, Senior Vice President of Group Public and Regulatory Affairs, Deutsche Telekom ; Juan Carlos Lopez Vives, CEO of Telefónica Global Solutions, Telefónica ; Eric Schaefer, Senior Vice President and General Manager Communications, Data & Mobility, Comcast ; Mike Troiano, Vice President, Internet of Things, AT&T Business Solutions

The advancement of digital technology has lowered the barriers of entry to new types of competitors. The rush is on to own the customer and create a differentiated value proposition for service provider services. IoT and Industrial Internet opportunity is massive. But they also carry unique network requirements driving service providers to build software defined networks. The panel will explore issues such as weather a IoT dedicated network is needed, network requirements for critical infrastructure and industrial internet, the role of 5G in IoT, regulatory issues surrounding IoT etc. Moderator: Mohamed Kande, US & Global Advisory Leader - Technology, Media & Telecoms (TMT), PricewaterhouseCoopers Panellists: Mark Bartolomeo, Vice President Internet of Things M2M Connected Solutions, Verizon Norman Fekrat, Chief Strategy and Revenue Officer, Lemko Wolfgang Kopf, Senior Vice President of Group Public and Regulatory Affairs, Deutsche Telekom Juan Carlos Lopez Vives, CEO of Telefónica Global Solutions, Telefónica Eric Schaefer, Senior Vice President and General Manager Communications, Data & Mobility, Comcast Mike Troiano, Vice President, Internet of Things, AT&T Business Solutions

14:00 - 14:20

Digital Revolution Summit: Networking Break #2

14:20 - 15:20

Digital Revolution Summit: Panel 3 – The Importance of Ecosystems in IoT

Moderator: Kayvan Shahabi, Partner, PricewaterhouseCoopers
Speakers: Prodip Sen, Senior Vice President, Chief Technologist, Hewlett Packard Enterprise ; Henrik Stahl, Vice President, Internet of Things Product Management, Oracle ; Matt Vasey, IoT Business Development, Microsoft, OpenFog Consortium ; Howard Wright, Vice President, Intel ; Yossi Zohar, Director for Communications Industry Product Marketing, Salesforce.com

Those that find success in the IoT space will not be the soloists trying to do this by themselves. The winners will be the players that can assemble the right combination of ecosystem partners to deliver a reliable, user friendly, seamless solution. These components are connectivity, intelligence, platforms, hardware devices, software applications, and business partners (e.g., advertisers, insurance companies, government agencies) to help develop new business models. This panel will discuss the importance of how key players in IoT are teaming to create differentiated value in various IoT Verticals: Transportation, Cities and Buildings, Healthcare, Financial Services, etc.   Those that find success in the IoT space will not be the soloists trying to do this by themselves. The winners will be the players that can assemble the right combination of ecosystem partners to deliver a reliable, user friendly, seamless solution. These components are connectivity, intelligence, platforms, hardware devices, software applications, and business partners (e.g., advertisers, insurance companies, government agencies) to help develop new business models. This panel will discuss the importance of how key players in IoT are teaming to create differentiated value in various IoT Verticals: Transportation, Cities and Buildings, Healthcare, Financial Services, etc.   Moderator: Kayvan Shahabi, Partner, PricewaterhouseCoopers Panellists: Prodip Sen, Senior Vice President, Chief Technologist, Hewlett Packard Enterprise Henrik Stahl, Vice President, Internet of Things Product Management, Oracle Matt Vasey, IoT Business Development, Microsoft, OpenFog Consortium Howard Wright, Vice President, Intel Yossi Zohar, Director for Communications Industry Product Marketing, Salesforce.com

15:20 - 15:50

Digital Revolution Summit: PwC Closing Keynote

Speakers: Mohamed Kande, US & Global Advisory Leader - Technology, Media & Telecoms (TMT), PricewaterhouseCoopers,

15:50 - 17:30

Digital Revolution Summit: Cocktail Reception

Visa

Wednesday, 24 Feb 09:30 - 19:00 Hall 8.0 Theatre A

Click Here to Indicate Your Interest in Attending

Visa Developer Summit

Wednesday, 24 Feb 10:00 - 12:30 Hall 8.0 Theatre A

By Invitation Only Visa Developer is transforming the way we introduce new products, capabilities, and services. From geo-location to real-time alerts to tokenization, Visa Developer offers you direct access to a growing number of APIs, tools and support so you can start building easier, faster and more secure ways to power commerce. Discover how you can leverage these resources from Visa leaders and industry experts at the Visa Developer Summit.

Visa Ready Summit

Wednesday, 24 Feb 14:00 - 17:30 Hall 8.0 Theatre A

By Invitation Only Visa is hosting leaders in the payment industry to share their insights on bringing emerging payment technologies to market. Visa and our Visa Ready technology partners will share an accelerated process to bring new payment technologies such as mPOS and mobile payments to market quickly and unveil our roadmap for emerging payment technologies. The summit will feature industry leaders, Visa executives, and opportunities to develop new business relationships to facilitate launching new payment technologies.

Training Programmes

Award Solutions: SDN, NFV, And Virtualized Networks

Wednesday, 24 Feb 10:30 - 16:30 CC8.17 A/B

Sponsored by Hewlett Packard Enterprise Attend this session to gain an essential understanding of SDN and NFV. Learn the technology impact to mobile CSPs, and explore the benefits, challenges, and other considerations needed to ensure a successful transition towards virtualized networks.

Sponsors and partners

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10:30 - 12:00

Network Virtualization with SDN, NFV, and Cloud

This session provides a conceptual understanding of the new paradigm of Virtualized network services and network functions. This session introduces NFV, SDN as well as Cloud technologies and how they work together to create the automated service deployment. It covers technology fundamentals, operations and introduces key challenges to operationalize the full vision of Software Defined Networks.

13:00 - 14:30

Performance in Virtualized Networks

Network Virtualization offers many benefits to Mobile networks as we move from purpose-built monolithic network appliances to software based network functions over cloud infrastructure and centralized control. However, virtualization comes with its own “penalty” on performance which is of paramount interest to Mobile networks. This session explores performance issues as well as possible technologies and solutions to achieve required performance.

15:00 - 16:30

Capacity and Availability Planning in Virtualized Networks

Mobile network traffic explosion and mission critical applications over mobile networks make the capacity and availability planning the most important aspect for service providers. SDN and NFV completely change the network planning and availability paradigms. This session addresses these fundamental shifts and discusses techniques for network planning in virtualized networks.

Thursday 25 Feb

barcelonaqbit-bqb: Are You Ready for the Quantum Age?

Thursday, 25 Feb 12:00 - 15:00

barcelonaqbit-bqb "The Quantum Information & CyberseQurity Think Tank" Presentation of the first world premier World Map Patent on Quantum information (MMPQuI). Through the information and conclusions of MMPQuI, the current state of go-to-market and business opportunities of the QI will be analysed. Presentation of the "qubit Institute" and "Quantum Information forum" Are you sure that Quantum Information is only in the Theoretical Physics Departments of the Universities? AGENDA 12h Welcome Alfonso Rubio-Manzanares,President, barcelonaqbit-bqb. 12.15h Keynote: "Quantum information & CyberseQurity". José Ignacio Latorre, PhD in Physics 12.45h qubit Institute David Arcos, CTO qubit Institute. 13h World Premier Map patent Enric Batalla. President, Cabier Institute and EMEA manager of TYNAX 13.20h Panel of experts Enric Batalla, Cabier Institute. Jordi Marin, Microsoft Toni López-Carrasco, Patent expert José Ignacio Latorre, PhD 13.50h Quantum Forum Oscar Sala, Quantum Forum, barcelonaqbit - bqb. Please visit http://barcelonaqbit.wix.com/entanglement for more information.

Connected Women: Women Leadership Accelerating the Digital Age

Thursday, 25 Feb 10:00 - 14:00 Hall 8.0 Theatre F

Connected Women continues to strive to create global awareness for greater involvement of women in the mobile industry. Women Leadership Accelerating the Digital Age will bring together leaders in technology, organizations that are looking at new ways to go beyond diversity, and how we can support women to rise to greater levels within their organizations.

Sponsors and partners

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09:30 - 10:00

Connected Women: Coffee & Registration

Join us for coffee and networking with other attendees.

10:00 - 10:10

Connected Women: Welcome

10:10 - 11:25

Connected Women: Keynotes, Interviews And Panel Discussion

Senior leaders will discuss the key challenges and opportunities women in the global mobile ecosystem and offer strategic advice on how to realize the opportunity of greater inclusion of women.

11:25 - 11:55

Connected Women: Game Changers: The Diversity Of Contribution And Impact

Explore the prevalence of Game Changers in the Digital Age. Moving away from the age-old rhetoric and traditional leadership development methods and metrics, we are looking at those game-changing entrepreneurs, intrapreneurs and teams who are shaping the way the digital world is evolving. This will be an interactive session as we share examples of how The GC Index is truly revolutionising the way that organisations assess and develop their talent and address the issues of diversity, globalisation and innovation within our organisations…and succeeding!

11:55 - 12:25

Connected Women: Light Lunch Service & Networking

12:25 - 12:35

Connected Women: GLOMO Award Presentation: Leadership In Industry Award

Announcement of the winner of this special Connected Women Award which recognizes and celebrates leadership in the establishment of initiatives by people within the industry, to encourage and retain women and girls in the telecommunications industry or in the larger mobile entrepreneurial ecosystem.

12:35 - 13:15

Connected Women: Panel Discussion: Addressing the Digital Skills Gap and Attracting More Women and Girls into Tech

Attracting more women to the telecommunications industry, particularly to jobs requiring science, technology, engineering, and maths (STEM) qualifications, is challenging but critical to bridging the gender gap and ensuring we have the talent we need. What can we do to encourage women and girls to study STEM and pursue careers in the telecommunications industry? This panel will explore these issues and approaches to addressing them.

13:15 - 13:55

Connected Women: Panel Discussion: Women Leadership and the Digital Age

Women are under-represented as employees in the telecommunications sector and this gender gap becomes more pronounced with seniority. This panel will explore approaches to driving gender diversity in leadership positions to reduce the gender gap in senior leadership.

13:55 - 14:00

Connected Women: Wrap Up & Highlights

14:00 - 15:00

Connected Women: Networking

Gamelab Mobile: Future Playgrounds

Thursday, 25 Feb 09:00 - 16:00 Hall 8.0 Theatre C

For the second year, Gamelab Mobile (www.gamelab.es/mobile) stands out as one of the most inspiring and innovative parts of Mobile World Congress. Gamelab Mobile offers a full program of conferences, networking events and media opportunities for the growing mobile gaming community attending MWC. Leading voices from the mobile and the gaming sector join the event to dig into the future of interactive entertainment, discuss the current creative, technical and business challenges for companies and professionals, and explore the biggest and most exciting opportunities for the future. Conferences and panel discussions are devoted to inspire the work of those digital platforms and content creators that are looking to redefine the way we play, learn, live stories, engage socially and, ultimately, experience the world. The program of Gamelab Mobile @ MWC16 is 9:00 Gaming Networking All participants get together at the foyer of Theatre C - Hall 8.0 9:30 The Bright and Broad Future of Games: Trends & Facts Peter Warman, CEO Newzoo 10:00 The Samsung approach to developer success Mihai Pohontu, VP Emerging Platforms Samsung 10:30 Creating an Adventure at Every Location Jeremy Irish, Founder and CEO Geocaching 11:00 Game Skills as Currency Jon Neverdie Jacobs 11:30 Robot phone, a new communication and play device Tomotaka Takahashi, CEO Robo-garage 12:00 Next challenges on social gaming Horacio Martos, Co-CEO Social Point 12:30 Let the wearable games begin Rajat Dhariwal, CEO and HeadRat of Madrat Games 13:00 Portable brave new world Tommy Palm, Resolution Games 13:30 A competitive player journey Sean Lee, Chief Strategy Officer at Wargaming 14:00 The blurred lines between games and social media Max Cavazzani, CEO Etermax 14:30 Understanding Generation Y and the power of mobile games Mike Hawkyard, CEO Amuzo 15:00 Gaming Networking All participants get together at the foyer of Theatre C - Hall 8.0 Attendance is free for all MWC pass holders, but due to limited capacity pre-registration* is strongly advised. In any case, we advise all attendees to be at the venue not later than 9:15am to ensure they can find a seat at the theatre. Close to 2.000 MWC attendees registered for the Gamelab Mobile program in 2015. *Please follow the "Register Now" button on the upper right side of this page to buy your ticket or complete pre-registration. For more information and participation opportunities, please visit www.gamelab.es/mobile

Sponsors and partners

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ICAR: ID Verification: Increase Digital Security While Winning Customers – Power Hour

Thursday, 25 Feb 10:00 - 11:00 Hall 8.0 Theatre A

The keys to the m-business focus on two factors: the overall experience that we offer to our users and the security of the operation. Recent fraud online worldwide figures explain the growing concern of companies and users by digital security. Thus, many companies decide to sacrifice the user experience to increase security, but this is not enough: the market wants disruptive solutions that offer a good balance between security and customer experience. ICAR offers mobile and web solutions for customer verification in order to prevent identity fraud and provide a good user experience. We bring the new generation of Identity Verification systems to the market by introducing a cloud system which automatically verifies the authenticity of customer and identity documents in less than 20 seconds. Join us as we share our vision.

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Infineon – Power Hour – Securing the IoT Business

Thursday, 25 Feb 11:30 - 12:30 Hall 8.0 Theatre B

Security is a business critical factor in the increasingly connected world as it equally enables and protects value creation. This session will illustrate the importance of security and show how hardware-based security solutions strengthen IoT business. Bill Hoffman (President of the Industrial Internet Consortium) will give an outlook on how society will be changed by billions of connected devices. Afterwards Dr. Stefan Hofschen (Division President Chip Card & Security at Infineon Technologies) will emphasize on IoT Security while Oliver Winzenried (CEO of Wibu-Systems) will introduce a concrete customer use case. Preliminary agenda 11:30 – 11:40: IIC – Industrial Internet Consortium: Opening Session 11:40 – 12:00: Infineon: “Why Security is business relevant for the IoT” 12:00 – 12:20: WIBU: “How to implement security in connected products” 12:20 – 12:25: Wrap up 12:25 – 12:30: Q & A and Invitation to continue discussion at Infineon booth Join the Infineon IoT Security Power Hour for: - An outlook from the Industrial Internet Consortium on how the IoT will affect society - A perspective from Infineon on “Why security is business relevant for the IoT” - A viewpoint from Wibu-Systems on “How to implement security in connected products” - A Q&A session with thought leaders to get direct insights about your personal concerns The room is able to accommodate 100 attendees only. So register today for your attendance.

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Mobile World Capital Barcelona – mSchools: Changing Education Together

Thursday, 25 Feb 09:30 - 13:30 Hall 8.0 Theatre E

mSchools Changing Education Together, organized by Mobile World Capital Barcelona, is a one-day seminar for school administrators and policy makers to meet and discuss the role of mobile in education. This 2nd edition focuses on the responsible use of mobile devices and the changing role of schools in the digital age. Attendees hear from leading mobile education experts, see how other schools address mobile learning and participate in open discussions of mobile in education.

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NetNumber: Removing The Signaling Barrier To Network Evolution

Thursday, 25 Feb 11:30 - 12:30 Hall 8.0 Theatre A

Operators are re-evaluating how to run the network given opex/capex pressures, the need to run multiple generations of technology, and the demand to innovate services faster. Most operators don’t realize signaling can be the gateway–or barrier–to a network that easily supports services like VoLTE, VoWiFi and IoT. Industry recognized signaling expert Doug Ranalli explains the signaling layer and how operators are utilizing a “common signaling core” to create competitive advantage and reduce costs.

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SD Association: Smart SD Card: Self-Contained Solution

Thursday, 25 Feb 13:00 - 14:00 Hall 8.0 Theatre B

smart SD Card: a self-contained solution to secure your online accesses, all your Apps and contactless services Presentations will focus on microSD as a business-independent self-contained secure element for various contactless and security use cases such as FIDO, IoT and HCE that is simple to deploy and presents the lowest up front cost for a solution which comes with security certifications. Also a business model for mobile services based on microSD card that is beneficial for banks in mobile contactless payments, for transit operators or government mobile eID card applications.

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SmartFocus: Real-Time Matters! Using Data To Power Real-Time Marketing Moments

Thursday, 25 Feb 10:00 - 11:00 Hall 8.0 Theatre B

How can you use real-time data - including location data - to enhance web and CRM programs and influence the customer purchase? Using real-world examples with KPI smashing results, Jessica Stephens, will be discussing the importance of real-time interactions that are triggered by customer behaviour not by the marketer’s best guess. Your customer wants a personalised and relevant experience, with every interaction, tailored around their location, activity and device.

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