“The tool developers use to measure user quality and pay accordingly.” Established in 2014, Winclap is the world’s first Adtech company who aims to bring accountability to media sources that run mobile user acquisition performance campaigns. It’s flagship product, Real-Time Pricing® (RTP®), predicts in real time the potential value each user who installs an app will bring to the business and calculates a fair and transparent price to pay for them. RTP® puts an end to the kinds of “blackbox” pricing that dominates the industry and rewards media sources that deliver high-quality users with higher payouts.
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