Date & Time
Monday, 26 Feb
16:00 - 17:10
Hall 4 Auditorium 2
Roam Like at Home (RLAH) rules entered into force in Europe on 15 June 2017, bringing an abrupt end to the premiums previously applied to roaming across the Member States. Initial data indicates that EU residents are taking full advantage of the new regulations with some operators seeing their subscribers increase roaming data usage by up to 870% compared to the prior year. (Starhome Mach). This session will explore the impact of RLAH upon roaming revenues and offer direction for operators seeking to influence and profit from changing customer behaviour in this new borderless communications market.
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