Braze (formerly Appboy) is leading the conversation around the latest digital reinvention impacting brands: the need to drive connected customer messaging experiences that feel more like human interactions. To get there, data has to be fluid and responsive, just like the give-and-take between individual people. But decades-old database paradigms and poorly integrated technology are still holding brands back. Time is money, and data’s value starts deteriorating as soon as it’s generated—brands have to react effectively in the moment to see maximum value. During this session, marketing technology experts will join Braze to discuss how, with the right mix of technologies, “live” customer views and modern stream processing can help drive transformative consumer experiences, and provide tangible takeaways to attendees. Plus, a big reveal!