26 February - 1 March 2018


Heroes Of The Mobile AgeMcCANN Worldgroup

Partner Programmes
The Digital Consumer

Date & Time

Tuesday, 27 Feb

11:00 - 14:00

Doors open: 10:30


Hall 8.0 NEXTech Theatre E


The Mobile Age, defined by its unprecedented speed and scale, has created the biggest business opportunity of our time. We can no longer speak within the limitations of just devices, or networks or platforms. The scale of the world today is made limitless through mobile – for every aspect of our daily lives. 
Through a series of ground breaking conversations with ‘Heroes of the Mobile Age’ McCann Worldgroup will be looking at the new mobile ecosystem for brand and consumers. We will talk to the outliers who have succeeded to survive in a business that runs at breakneck speed by creating entirely new business paradigms.
We will be hearing from entrepreneurs, influencers, matchmakers and brand leaders how they have  succeeded in this unchartered territory, and learning from businesses that could only have come about because of the Mobile Age. We will uncover truths about what it means to be a fast moving brand in today’s era and how the combination of technology and creativity creates unprecedented success stories.