26 February - 1 March 2018


Leveraging Mobile for Your BrandGSMA

Partner Programmes
The Digital Consumer
CMO Summit

Date & Time

Wednesday, 28 Feb

09:30 - 11:20

Doors open: 09:00


Hall 8.0 NEXTech Theatre D


Building brand and staying central when so many brands touch the consumer in their mobile experience and compete for mindshare
Honing in on differentiators in a competitive market
Moving from network-centric to customer-centric to consumer centric
Using social networking to your best advantage
Evolving your customer service on the mobile
How can you best interact with strategy/product/services/network planning and operations, particularly as CMO has more role than before in driving technology and solutions decisions
09.30 Chair Welcome
Susan Welsh de Grimaldo, Director, Strategy Analytics 
09.30 – 10.00 Keynote Panel 
Moderator: Wenda Harris Millard, Vice Chairman, MediaLink
Declan Moore, CEO, National Geographic
Allie Kline, CMO, Oath
Mary Clark, CMO & EVP, Product, Synchronoss
Michelle Froah, Vice President, Digital Transformation, Samsung Electronics America
10.00 – 10.10 Fireside Chat
Helena Norrman, Senior Vice President, Chief Marketing Officer, Ericsson
Lucy Lombardi, Senior Vice President, Innovation & Industry Relations, Telecom Italia
10.20 – 10.35 Fireside Chat
Zach Seward, Chief Product Officer and Executive Editor, Quartz
Stefanos Loukakos, Head of Messenger, Facebook 
10.35 – 10.50 Fireside Chat
Lou Paskalis, Senior Vice President, Customer Engagement and Media Investment, Bank of America
David Lawenda, Executive Vice President, Digital Sales and Sales Strategy, CBS Corporation
10.50 – 11.20 Panel Discussion 
Moderator: Susan Welsh de Grimaldo, Director, Strategy Analytics 
Bertrand Schmitt, CEO, App Annie 
Kris Bondi, CMO, Neura 
Jennifer Shambroom, CMO, YouAppi 
Meridith Miller, Head of Commercial Partnerships, Twitter / MoPub