26 February - 1 March 2018

Agenda

Leveraging Mobile for Your BrandGSMA

Partner Programmes
The Digital Consumer
CMO Summit

Date & Time

Wednesday, 28 Feb

09:30 - 11:20

Doors open: 09:00

Location

Hall 8.0 NEXTech Theatre D

Description

You can view the presentation by clicking here
 
Building brand and staying central when so many brands touch the consumer in their mobile experience and compete for mindshare
Honing in on differentiators in a competitive market
Moving from network-centric to customer-centric to consumer centric
Using social networking to your best advantage
Evolving your customer service on the mobile
How can you best interact with strategy/product/services/network planning and operations, particularly as CMO has more role than before in driving technology and solutions decisions
 
09.30 Chair Welcome
Susan Welsh de Grimaldo, Director, Strategy Analytics 
 
09.30 – 10.00 Keynote Panel 
Moderator: Wenda Harris Millard, Vice Chairman, MediaLink
Declan Moore, CEO, National Geographic
Allie Kline, CMO, Oath
Mary Clark, CMO & EVP, Product, Synchronoss
Michelle Froah, Vice President, Digital Transformation, Samsung Electronics America
 
10.00 – 10.10 Fireside Chat
Helena Norrman, Senior Vice President, Chief Marketing Officer, Ericsson
Lucy Lombardi, Senior Vice President, Innovation & Industry Relations, Telecom Italia
 
10.20 – 10.35 Fireside Chat
Zach Seward, Chief Product Officer and Executive Editor, Quartz
Stefanos Loukakos, Head of Messenger, Facebook 
 
10.35 – 10.50 Fireside Chat
Lou Paskalis, Senior Vice President, Customer Engagement and Media Investment, Bank of America
David Lawenda, Executive Vice President, Digital Sales and Sales Strategy, CBS Corporation
 
10.50 – 11.20 Panel Discussion 
Moderator: Susan Welsh de Grimaldo, Director, Strategy Analytics 
Bertrand Schmitt, CEO, App Annie 
Kris Bondi, CMO, Neura 
Jennifer Shambroom, CMO, YouAppi 
Meridith Miller, Head of Commercial Partnerships, Twitter / MoPub