26 February - 1 March 2018


Andrew Haworth

Andrew  Haworth


MD, Strategy & Content, Consumer


BT Sport


Andy is the BT Consumer lead for strategy and content. His role drives the overall ambition for the business and encompasses voice, broadband, fibre, TV, mobile, content and importantly transforming the customer experience for BT's 10m subscribers.

He was the architect of BT's strategy and successful bid for UEFA Champions League football and has led the overall strategy of BT Sport since launch. He is responsible for negotiating content rights and all partnerships for BT Sport and the UK's fastest growing TV platform, BT TV.

Andy leads a team of strategists to deliver the vision for the business at this critical point in the development of the BT Consumer and the integration of the EE business. He has a background in strategy across a range of FMCG and technology companies and a largely unused masters degree in Chemistry from Wadham College, Oxford.


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