Brian Lavery is the European Managing Director of AccuWeather, Inc. Based in Dublin, Ireland, Brian oversees new business development in Europe, spearheading continued growth in AccuWeather’s digital media business and across expansive platforms. Brian is known for his personalized solutions-based approach, working collaboratively with AccuWeather partners and clients to meet their goals.
AccuWeather is the largest, most accurate source of weather forecasts and warnings in the world. Over 1.5 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day.
AccuWeather provides hour-by-hour and minute-by-minute forecasts with Superior Accuracy™ with customized content and engaging video presentations available through mobile and wired Internet sites via AccuWeather.com, award-winning AccuWeather apps, connected TVs, wearables, smart homes, and connected cars, as well as radio, television, newspapers, and the AccuWeather Network channel. AccuWeather also delivers a wide range of enterprise solutions to media, business, government, and institutions, as well as weather news, content, and video for over 180,000 websites.
Prior to joining AccuWeather, Brian worked at Twitter, leading the expansion of the company’s self-service ad platform across EMEA and managing marketing operations for small business advertisers and advertising agencies. He was previously a commercial manager at Vodafone and a management consultant with McKinsey & Co., where he specialized in telecommunications projects.
Brian spent the early part of his career as a journalist, including six years as the Ireland reporter for The New York Times and an arts critic for various Irish media outlets. He has an MBA from Columbia Business School in New York, a BA in English Literature from Yale University, and a qualification in Corporate Governance from University College Dublin. He is an advocate and community activist, serving as director of several non-profit organizations.