Daniel Rosen is Telefónica’s Global Director of Advertising having joined the company in November 2014. He is responsible for leading and transforming Telefónica’s advertising businesses globally across 21 countries, from Europe to Latin America.
Daniel is widely recognised as a global leader in the advertising industry. He has more than 20 years’ experience – from creative and mobile to out of home and programmatic – working with some of the world’s largest brands including Nike, Gap, Coca-Cola, MTV and Volkswagen to develop their mobile and multi-screen communications.
Prior to Telefónica, Daniel was Global CEO of WPP’s mobile agency group, Joule Worldwide. Under his leadership the agency experienced unprecedented organic growth and undertook a number of major strategic acquisitions. Daniel was also the Founder and Head of AKQA’s global mobile practice, a position he held for eight years, and during which time the agency received more than 50 industry awards for its mobile work from world renowned bodies such as D&AD and Cannes Lions. Earlier in his career, Daniel launched start-up 12snap UK’s mobile marketing business running pioneering campaigns with brands including McDonald’s, Coca-Cola, Procter & Gamble and Cadbury. Daniel started his mobile career in 1995 at Orange UK.
Daniel is frequently called on by national and trade press for insights into mobile marketing and advertising, and is also a regular speaker at global industry conferences including Cannes Lions and Mobile World Congress. He has received a number of globally-recognised personal accolades during his career including being one of The Drum’s ‘Top 50 Mobile influencers’ and a ‘Top 10 Mobi Thinker.’ In addition to his role at Telefónica Daniel sits on the IDM’s Digital Council.