As global Vice President Retail Marketing, David Bunch is responsible for leading the strategic marketing direction for Shell’s branded Retail products, services and digital solutions. This includes accountability for CRM loyalty initiatives, digital and social media, payment solutions and the retail customer experience for over 20 million customer transactions daily. David is also responsible for Shell’s connected car initiatives, working closely with major OEM and technology companies to bring innovative digital infotainment and payment solutions to market. In 2014 Shell was ranked #1 brand for online effectiveness amongst the World's 80 largest companies (FT-Bowen Craggs 2014 Index) and in the UK Shell was voted best British Company, Social Media effectiveness in February 2015 (Investis Digital Corporate Communications). David has lived and worked in Japan, the US and now resides in London where he is also the Chairman of Shell Brands International, on the CMO board of the Houston chapter of the AMA and an active London Business School alumnus. David and his family are avid travellers and explorers – taking every opportunity to disconnect from a digital device and explore nature. Personal background Outside of work David has a number of interests including coaching his 3 sons in various sports, astronomy, trekking and biking.