26 February - 1 March 2018


Dieter May

Dieter  May


SVP, Digital Services & Business Models




Dieter May joined BMW in May 2014. He has 23 years of experience in global high tech companies, spanning mobile products, large-scale cloud based consumer services and semiconductor technology. Dieter has a track record in scaling, transforming and re-positioning of global businesses.



THE NEXT DAY – How the BMW Connected Experience with AI will enrich your everyday life.

We are on the edge of a new era. The era of artificial intelligence.
Dieter May, BMW Senior Vice President of Digital Products and Services, explains which new promising customer experiences arise from AI. He takes us on a customer-centric journey to tomorrow’s everyday life. There he introduces projects BMW is working on to make this vision of personalized mobility become true. He explains how the BMW Connected Experience joins the forces of elements like big-data, real-time customer interaction, connectivity and a flexible cloud platform in an environment that is already today enabled by artificial intelligence  – on various digital touchpoints.