As Director of the Wireless Media Strategies service at Strategy Analytics, Nitesh covers the entire range of consumer mobile entertainment products and services. Nitesh’s areas of expertise include mobile video and TV, mobile advertising, mobile browsing, mobile messaging, and location-based services, in addition to mobile payments and digital wallets.
Prior to his role in the Wireless Media Strategies team, Nitesh covered the development of the fixed internet and e-commerce markets, as hype evolved to reality.
After over a decade and a half of following this rapidly evolving sector, he is one of the foremost industry analysts in mobile media.
Nitesh holds a BSc in Chemistry and Management from Imperial College, London.