President and Head of Market Area Middle East and Africa
Rafiah Ibrahim is the President and Head of Market Area Middle East & Africa and a member of Ericsson’s Executive Team. Ibrahim assumed this role on April 01, 2017. Prior to that, she served as the President and Head of Ericsson Region Middle East since July 01, 2014.
Ibrahim is a passionate leader in technologies and services that deliver value to customers and enable positive change on people and society. She thrives on building high performance teams and delivering strong execution.
Ibrahim has more than 36 years of experience in the telecommunications industry particularly in networks & digital services and in many areas such as sales, industry transformation and customer relations.
She has held various leadership positions within the Ericsson Group since 1996. Throughout her career, she has worked in many countries across different continents (Malaysia, Bangladesh, UK, Middle East and Africa). Ibrahim started her career in 1981 with Telekom Malaysia where she spent 16 years in several areas such as technology, sales and marketing, and international acquisitions. She joined Ericsson in Malaysia in 1996, where she held several positions within Ericsson Academy and heading up the Enterprise Division. In 2004 she was named Head of Ericsson in Bangladesh. In 2006, she moved to Abu Dhabi to run the Global Customer Unit for Warid, with business in Asia and Africa. In 2008 she was appointed Head of Market Unit North Africa, where she was responsible for Ericsson’s business in 11 countries, maintaining a strong market share for Ericsson. From 2010 to 2013, Rafiah was responsible for the Global Customer Unit Etisalat located in Abu Dhabi and during 2013 Ibrahim lead the Marketing function for Business Line Broadcast Services from London and was the Head of Sales Excellence, with the integration of Red Bee Media.
Ibrahim graduated from the Imperial College of Science and Technology, University of London, United Kingdom, with a master’s degree in Digital Communication Engineering.
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