26 February - 1 March 2018


Rui Costa

Rui Costa


Vice President, Product Management & Customer Experience




Rui Costa is the vice president of product management and customer experience for Xfinity Mobile, a new wireless service from Comcast designed for the way consumers use mobile phones today.

Rui leads the team responsible for designing the user experience for Xfinity Mobile including developing product strategy, defining and building the roadmap for mobile products, and owning product development across the product lifecycle – product discovery, delivery, deployment and maintenance. He also plays a critical role in evangelizing the product vision and concepts across internal constituents including executives, business owners, marketing, engineering and field leaders.

Rui brings 17 years of wireless industry experience to Xfinity Mobile and joined Comcast in September 2015 from Liberty Global, where he was the Director of Mobile Products responsible for pan-European mobile strategy, product innovation and roadmap, handset portfolio strategy and lifecycle improvement programs.

During his tenure at Liberty Global, he supported key new product launches such as FMC throughout Europe including VirginMedia (UK and Ireland), Telenet (Belgium), Ziggo (The Netherlands), UPC Cablecom (Switzerland, Germany) and UnitymediaKBW, UPC (Austria and Hungary).

Prior to Liberty Global, he held marketing and product development positions at wireless carriers throughout Europe including Portugal Telecom (Telefonica).

Rui is bi-lingual (English and Portuguese), studied Engineering at the Universidade Lusófona Portuguesa (ULHT), and received an executive MBA from the Tuck School of Business at Dartmouth.