26 February - 1 March 2018


Susan Welsh de Grimaldo

Susan Welsh de Grimaldo


Director, Service Provider Strategies


Strategy Analytics


Susan joined Strategy Analytics in 2008, and has nearly 20 years of experience developing strategy and analyzing trends in the global wireless and broadband industries. Susan thrives on discussing both the business and technical angles of wireless services and mobile broadband and regularly speaks at conferences and client events. Her recommendations are invaluable to clients across the mobile value chain as they tackle critical issues such as operator innovation and transformation for the digital world, 3G/4G plans and pricing strategies, competitive positioning and performance, service evolution on the roadmap to 5G, data monetization and revenue growth opportunities, and voice/data business models for traditional and emerging devices. Recent publications include “Operator Innovation Strategies: Unlocking the next $1 Trillion,” “Measuring the Success of Sponsored Data,” and “Wi-Fi Calling Momentum Builds as Carriers Plan Voice Future.” Prior to joining Strategy Analytics, Susan was a Strategic Business Manager at General Dynamics Wireless Services, where she conducted strategic planning and market analysis for commercial and public safety wireless network and international IT services. She held various positions including Director of Wireless Consulting at The Strategis Group, where she led projects involving business and strategic planning, market entry strategies, competitive assessment, market sizing and forecasting, and due diligence. Her experience includes analysis and forecasting of wireless services and devices, wireless infrastructure and components, pricing innovations and evolution of billing and charging systems. Her early career prior to telecommunications was in the area of nuclear non-proliferation, including work at the International Atomic Energy Agency (IAEA) and at US think tanks. Susan holds a Masters degree (MA) from The Middlebury Institute of International Studies at Monterey (Monterey, California).


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