Barcelona 27 Feb - 2 Mar 2017

Cars as a Service

The Fourth Industrial Revolution


Date & Time

Tuesday, 28 Feb 2017

14:00 - 15:00


Hall 4 Auditorium 2


Connected vehicles will not only be driverless, but ownerless, especially in crowded urban areas, where cars remain unused 95% of the time and rapidly depreciating. In order to deliver a regular tailored service, partnerships are forming between media companies, automotive manufacturers and other ecosystem players. Increasingly, traditionally functional objects such as vehicles or homes are becoming adaptable enough to mould themselves to the preferences and tastes of their users. End user knowledge creates loyalty and regular custom. A lack of ownership does not have to mean a less personal experience. Arguably, items like cars are becoming an extension of one’s home and office, wherein they listen to the same music, experience the same connectivity and comfort. The implementation of technology allowing users to customise their shared car experience through music, car layout and even where they are located. The surge in self driving technology and the connected user will allow cars to provide a service entirely customised to the person riding it, their mood, time of day or even their destination.

Barbara Peng, VP, Research, Business Insider
Joel Myers, Founder, Chairman & President, AccuWeather
Fireside Chat
Dieter May, SVP Digital Business Models, BMW
Joint Fireside Chat
Barbara Peng, VP, Research, Business Insider
Jason Collins, VP IoT Marketing, Nokia
Rob Moore, CTO, Hertz
Manik Gupta, Head of Product, Maps, Uber
Klaus Entenmann, CEO, Daimler Financial Services AG