Cars as a Service
Connected vehicles will not only be driverless, but ownerless, especially in crowded urban areas, where cars remain unused 95% of the time and rapidly depreciating. In order to deliver a regular tailored service, partnerships are forming between media companies, automotive manufacturers and other ecosystem players. Increasingly, traditionally functional objects such as vehicles or homes are becoming adaptable enough to mould themselves to the preferences and tastes of their users. End user knowledge creates loyalty and regular custom. A lack of ownership does not have to mean a less personal experience. Arguably, items like cars are becoming an extension of one’s home and office, wherein they listen to the same music, experience the same connectivity and comfort. The implementation of technology allowing users to customise their shared car experience through music, car layout and even where they are located. The surge in self driving technology and the connected user will allow cars to provide a service entirely customised to the person riding it, their mood, time of day or even their destination.