Barcelona 27 Feb - 2 Mar 2017

Keynote 2: The Digital Economy

Content & Media


Date & Time

Monday, 27 Feb 2017

12:30 - 13:30


Hall 4 Auditorium 1


The digital economy, catalysed by the rapid proliferation of mobile technologies, will continue to transform how we do business and how we interact with our partners, customers and consumers. Still in its infancy however, incredible growth remains ahead. As this process continues to unfold, new entrants and established players alike will be challenged to remain agile and ready to apply existing and emerging technologies to support business goals and exploit the new opportunities that will continue to emerge in this space.
The Digital Economy keynote will highlight some of the best examples and explore the current and future impact of this digital and virtual revolution.