Barcelona 27 Feb - 2 Mar 2017

The Future of Messaging: Engagement, eCommerce and Bots

Content & Media


Date & Time

Tuesday, 28 Feb 2017

12:15 - 13:15


Hall 4 Auditorium 2


Messaging apps have over 4 billion monthly active users (September 2016). Whatsapp, Line, Kik, Telegram or Wechat are some of the most popular mobile apps for consumers. With more monthly active users on messaging apps than on social media apps, messaging is poised to become the new foundation for building platforms and ecosystems. Today Telegram, Whatsapp, Messenger, Line, Kik, and Google are adding new features to their messaging apps, enabling conversational commerce and/or ecommerce via messaging apps. Messaging apps are now including corporate/brand accounts, advertising, browsers, chatbots and payments. The messaging platform wars have only just begun. With the massive amount of active users on messaging apps, there is a lot at stake for all parties involved. So much so, that Google are refocusing on the messaging space. All messaging apps are actively executing their strategy to create a new platform for ecommerce and for monetisation of their user base. Companies and brands are looking at messaging platforms as their primary engagement platform for their now 24/7 customer relationships. Customer service and commerce via messaging apps creates a unique opportunity to simplify how businesses and consumers interact. Messaging is simple, personal, constantly connected and ubiquitously mobile. Consumers have adopted this new platform, but for most companies the step to messaging and conversational commerce still has to be taken.

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Pamela Clark-Dickson, Principal Analyst, Consumer Services, Ovum
Harper Reed, Entrepreneur in residence, Next Generation Commerce, PayPal
Matt Asay, VP, Mobile, Adobe
Mitali Dhar, Director, Global Product Partnerships, Google
Beerud Sheth, Founder & CEO, GupShup
Ryan Sullivan, VP, Product Development, Sprint
Panel Discussion
All above speakers